As a centre of research and clinical excellence, and a leading Australian healthcare service, Alfred Health approached us to develop a corporate reporting suite that would reflect its reputation for leadership.

Having developed the theme ‘Leading care’, we created a look-and-feel for the Alfred Health corporate brand, to be rolled out across all its hard-copy and online publications. We then used this as a basis for designing the Alfred’s 2013 annual report and quality of care report.

The reports are designed to communicate the service’s performance to date, showcase its achievements and reinforce its leadership role to a broad range of stakeholders.