Because medical research is such a specialised endeavour, its benefits can sometimes get lost in translation.
This is why the Baker IDI Heart and Diabetes Institute, an internationally renowned facility that focuses on the management of diabetes and cardiovascular disease, considers translation of its research to be paramount. And this is what the Institute needs its annual report to achieve.
So we designed Baker IDI’s 2013 annual report with this imperative in mind. Using an abstract graphic motif based on the Institute’s brand colours, we created a report that is visually engaging, clearly structured and easy to read. In other words, we ensured that the research translates well.