Superannuation. Now there’s a topic to get the pulse racing.
The challenge when communicating with customers of superannuation funds is not so much one of cutting through clutter as it is unglazing of eyes. So back in 2011, when CareSuper first asked us to design a direct mail campaign to communicate the benefits of super to a group of 18–35 year-olds, we knew we had a challenge on our hands.
But we took it on, prompted an unprecedented response, and won an Association of Superannuation Funds of Australia (ASFA) ‘Excellence in member communication’ award for our efforts.
Since then, we have delivered a range of direct mailers and sales aids for CareSuper, featuring creative executions to catch even the most glazed eye.