If our services were represented on a Venn diagram, the work we have done for Circadian Technologies would be slap-bang in the middle.
As one of Australia’s oldest listed biotechnology companies, Circadian’s brand communications relate to both the healthcare and corporate realms. So when they sought to re-align their brand with their new strategic direction in 2010, well, we couldn’t have been much better suited for the job.
We designed a brand workshop for Circadian, the outcomes of which we distilled into a brand strategy guide and new visual identity. We created a fresh look and feel for Circadian, including a new logo, and executed this new identity across a range of collateral. They must have liked it, because we’ve themed, designed and produced their annual reports ever since.