There are times when a wonderful sense of simpatico punctuates the everyday happenings of agency life. Like an angelic ‘hallelujah’ heard amid a cacophony of teenage boys’ breaking voices, it is a blessed thing.
It’s no miracle, mind you. It takes effort – and no small measure of inspiration – but simpatico happens. And when we started working with SP AusNet, it was there: an immediate shared understanding between client and agency.
Since 2011, we have designed and contributed copy to SP AusNet’s printed and online corporate reports, brand identities and internal communications collateral. Mirroring the company’s strategic emphasis on transformation, our creative approach to their reports has evolved and grown over time. Now that’s simpatico.