It is a truism that people who have known each other for a long time develop a tacit understanding. Perhaps that’s why our briefing meetings with Amcor, the global packaging company with whom we have worked for 15 years, could just about be conducted telepathically these days.

So how do we keep the spark alive after umpteen annual and sustainability reports, online reports, AGM displays, branding initiatives and assorted corporate communications? Like any enduring relationship, it’s a matter of being creative and not taking anything for granted.

And of course, spoken or otherwise, it’s all about communication.