a creative agency that takes care of healthcare brands

Some brand guidelines can be a little, well, boring. Which isn’t an ideal start if you’re launching a new brand.

So when the 10 year-old daughter of our Account Director took it upon herself to “redesign” the Wellmark logo – complete with a rainbow, a unicorn and a liberal dose of glitter – it was the perfect opportunity for us to create a set of brand guidelines that would be anything but boring.

Behold: Wellmark’s alternative brand guidelines, inspired by the glittertastic creativity of Holly Michelmore.

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