Some brand guidelines can be a little, well, boring. Which isn’t an ideal start if you’re launching a new brand.
So when the 10 year-old daughter of our Account Director took it upon herself to “redesign” the Wellmark logo – complete with a rainbow, a unicorn and a liberal dose of glitter – it was the perfect opportunity for us to create a set of brand guidelines that would be anything but boring.
Behold: Wellmark’s alternative brand guidelines, inspired by the glittertastic creativity of Holly Michelmore.
