a creative agency that takes care of healthcare brands

Brand stories, gangnam style

Dr Candice O’Sullivan
02 Sep, 2019
What can Korean BBQ and soju teach us about good old-fashioned storytelling?

A simple solution to a complicated problem

Dr Ryan Wallman
19 Aug, 2019
New tactics are serving to make marketing far more complicated than it need be.

A doctor of sorts

Dr Candice O’Sullivan
07 Aug, 2019
I left medicine but 13 years on, I'm still a doctor of sorts.

Finalists at the Creative Floor Healthcare Awards

Dr Ryan Wallman
06 Jun, 2019
Our glittertastic guidelines are in the mix.

A campaign that puts the eff in effective

Dr Ryan Wallman
10 Jan, 2019
Here are some thoughts on an advertising campaign I admire.

Wellmark’s annual gift guide 2018

Dr Candice O’Sullivan
08 Dec, 2018
Wellmark’s semi-serious gift guide has got you (and them) covered!

Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
28 Aug, 2018
Last week I attended the Mumbrella Health Marketing Summit in Sydney.

The curious case of a creative genius

Dr Ryan Wallman
10 Aug, 2018

Making creativity count: Wellmark in Marketing Week

Dr Ryan Wallman
27 Jun, 2018

Wellmark’s feature article in Marketing Week

Dr Candice O’Sullivan
15 Mar, 2018

The worst headline ever written

Dr Ryan Wallman
21 Feb, 2018

Med Men: where the parody lies

Dr Ryan Wallman
24 Oct, 2017

A mini-manifesto for our industry

Dr Ryan Wallman
27 Sep, 2017

Monkeys on typewriters

Dr Ryan Wallman
31 Aug, 2017

Staying human within the machine

Dr Ryan Wallman
06 Jul, 2017

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Dr Candice O’Sullivan
06 Feb, 2017

Our biggest hits of the year (and some new stuff)

Dr Ryan Wallman
19 Dec, 2016

The problem of a marketer left to his own devices

Dr Ryan Wallman
07 Nov, 2016

A video of marketers talking a lot (but saying little)

Dr Ryan Wallman
07 Sep, 2016

A shocking role model for your advertising

Dr Ryan Wallman
15 Aug, 2016

Isolated and full of wind

Dr Ryan Wallman
03 Aug, 2016

Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
19 Jul, 2016

Bored of your brand? Good.

Dr Ryan Wallman
06 Jul, 2016

Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
31 May, 2016

The dreaded millennial bug

Dr Ryan Wallman
24 May, 2016

Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
12 May, 2016

A glorious example of marketing nonsense

Dr Ryan Wallman
19 Apr, 2016

Release your hits

Dr Ryan Wallman
30 Mar, 2016

Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
29 Feb, 2016

Is tradition the newest trend in marketing?

Dr Ryan Wallman
02 Dec, 2015

Plus ça change

Dr Ryan Wallman
24 Nov, 2015

Hospital advertising that doesn’t suck

Dr Ryan Wallman
12 Oct, 2015

The cheat’s guide to sensible marketing

Dr Ryan Wallman
09 Sep, 2015

Stop ‘making a difference’. Stop it now.

Dr Ryan Wallman
25 Aug, 2015

Nudge nudge, win-win

Dr Ryan Wallman
11 Aug, 2015

The good, the bad and the ugly at Lions Health

Dr Ryan Wallman
01 Jul, 2015

Do not copy this copy

Dr Ryan Wallman
19 May, 2015

I gatecrashed a party and met some healthy thinkers

Dr Ryan Wallman
22 Apr, 2015

Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
15 Apr, 2015

The winners from our second healthcare advertising brief

Dr Ryan Wallman
09 Apr, 2015

Common-sense marketing for the man next door

Dr Candice O’Sullivan
25 Mar, 2015

The silent ad that spoke volumes

Dr Ryan Wallman
02 Mar, 2015

A fine example of a touching campaign

Dr Candice O’Sullivan
25 Feb, 2015
One of the key aims of many health promotion campaigns is to change people’s...

When endorsement does not imply endorsement

Dr Ryan Wallman
29 Jan, 2015
Imagine, for a moment, that you are a hiring manager receiving job applications.

Our 10 most popular blog posts in 2014

Dr Ryan Wallman
18 Dec, 2014
A list of our 'greatest hits' in 2014.

A festive flowchart

18 Dec, 2014
Have you been Naughty this year?

Learnifying buzzwords: a practical guide

Dr Ryan Wallman
08 Dec, 2014
Everyone knows that if you want to sound impressive, you must optimise...

The winners from our first healthcare advertising brief

Dr Ryan Wallman
24 Nov, 2014
A wonderful response to our healthcare advertising brief for One Minute Briefs.

Encouraging healthy creativity with One Minute Briefs

Dr Ryan Wallman
18 Nov, 2014
teaming up with One Minute Briefs to run a healthcare advertising competition.

Two not-quite-real examples of our healthcare advertising

Dr Ryan Wallman
16 Nov, 2014
much healthcare advertising seems to deviate from generally accepted principles

An agency in the room is worth …

Dr Brandy Munro
28 Oct, 2014

Is our brand right for the market?

Dr Candice O’Sullivan
06 Oct, 2014
Is your brand known for what matters most to your clients?

5 reasons why this is a Lidl advertising gem

Dr Ryan Wallman
06 Oct, 2014
This ad was recently run in the UK by supermarket chain Lidl.

The new acronyms that every marketer must know

Dr Ryan Wallman
22 Sep, 2014
If there’s one thing I’m sure we can all agree on, it’s that there is a worrying

The Visible Expert: new research shows the benefits of thought leaders in professional services

16 Sep, 2014
If an expert falls in the forest and no one sees him, does it affect his brand?

Are you too approving of your healthcare advertising?

Dr Ryan Wallman
02 Sep, 2014
How the pharmaceutical industry shapes healthcare advertising

Advertising ignorance: why your brand needs to do grammar gooder

Dr Ryan Wallman
24 Jun, 2014
In the last few weeks alone, I have seen numerous examples – too many

A picture of creative decay

Dr Ryan Wallman
17 Jun, 2014
The other day I saw a very strange blog post...

In a world of noise, maybe it’s time to listen

Mark Sammartino
12 Jun, 2014
In an ever-changing, fast-paced marketplace, there is always noise. We all try to make it; we all want to be heard. But how often do we listen?

The copywriter’s dictionary

Dr Ryan Wallman
21 May, 2014

The consumer complex

Dr Ryan Wallman
08 May, 2014

Are your stars stuck between a rock and a hard place?

Dr Candice O’Sullivan
01 May, 2014

Designing a new language

30 Apr, 2014

The power of the personal for professionals

Dr Ryan Wallman
28 Apr, 2014

Big, bold, beautiful … and budget-busting?

Julian Jones
22 Apr, 2014

Just hatched

Dr Candice O’Sullivan
17 Apr, 2014

A contrarian smashes some shibboleths of modern marketing

Dr Ryan Wallman
11 Apr, 2014

I say, old chap, does your brand have no charm?

Dr Ryan Wallman
08 Apr, 2014

& what???

Dr Candice O’Sullivan
04 Apr, 2014

Passionate. High standards. Looks a bit like an ogre.

Dr Ryan Wallman
02 Apr, 2014

Content as a continuous professional development tool

Dr Candice O’Sullivan
02 Apr, 2014

Codes and condoms: why some protection is vital for health

31 Mar, 2014

The secret recipe for brand longevity?

Bryce Michelmore
26 Mar, 2014

Handle with care: managing the Twitter presence of your professional services firm

Dr Candice O’Sullivan
25 Mar, 2014

The wild geese of healthcare communications

Dr Ryan Wallman
20 Mar, 2014

What my dog knows about the art of persuasion

13 Mar, 2014

Mexican Coke ‘the real thing’ when it comes to brand loyalty

Bryce Michelmore
12 Mar, 2014

Treat your patient support program like a drug

Dr Candice O’Sullivan
06 Mar, 2014

A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan
05 Mar, 2014

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

03 Mar, 2014

The inside word: how one professional services firm is solving the ‘content conundrum’

27 Feb, 2014

Fact: the social firm has more channels to market

Dr Candice O’Sullivan
25 Feb, 2014

Website design: who are you trying to impress?

Mark Sammartino
21 Feb, 2014

Any tagline you want, so long as it is ridiculous

Dr Ryan Wallman
19 Feb, 2014

How I learned to wrangle the rabbits of failure

18 Feb, 2014

Don’t let your design get in the way of a sweet product

18 Feb, 2014

How to get your employees to feel the love when it matters most

Bryce Michelmore
13 Feb, 2014

So you want to be different?

Dr Candice O’Sullivan
23 Jan, 2014

Useless wangers: are creatives redundant in the modern game?

Dr Ryan Wallman
16 Jan, 2014

What’s old is new again

Mark Sammartino
14 Jan, 2014

Is a journalist really the best person to tell your story?

Dr Candice O’Sullivan
17 Dec, 2013

Retail is dead … or is it?

Julian Jones
16 Dec, 2013

Smart firms use social skills to increase their brand equity

Dr Candice O’Sullivan
11 Dec, 2013

For the creative thinker, the devil is in the detail

Dr Ryan Wallman
09 Dec, 2013

Watch out! Why bland is bad for brands

Dr Brandy Munro
27 Nov, 2013

Top 10 quotes from Napoleon (applied to the creative industry)

Bryce Michelmore
14 Nov, 2013

Basic principles: my toddler’s brand strategy

Dr Brandy Munro
06 Nov, 2013

A breakthrough in the science of branding

Dr Ryan Wallman
30 Oct, 2013

Content’s biggest enemy

Dr Candice O’Sullivan
30 Oct, 2013

The pretension trap: why buzzwords are hurting your business

Dr Ryan Wallman
23 Oct, 2013

How content moves your prospects further down the sales funnel

Dr Candice O’Sullivan
21 Oct, 2013

Making sense of print in a digital age

Mark Sammartino
13 Oct, 2013

Do you know why you are striving for a social business?

Dr Candice O’Sullivan
11 Oct, 2013

Social skills

Dr Ryan Wallman
07 Oct, 2013

What defines genuine thought leadership?

Dr Candice O’Sullivan
04 Oct, 2013

Social media for professionals: the value of networking by proxy

Dr Candice O’Sullivan
24 Sep, 2013

Copy me out, please

Dr Brandy Munro
06 Sep, 2013

Growth tonic: how marketers can deliver growth in the current conditions

Dr Ryan Wallman
02 Sep, 2013

How do pharma brands achieve growth in the current conditions?

Dr Candice O’Sullivan
12 Jul, 2013

OMG! An impossible brief

11 Jul, 2013

The dark(ish) secrets of our Head of Copy

Dr Ryan Wallman
13 Jun, 2013

Need some branding advice fit for a king this Queen’s birthday?

Dr Candice O’Sullivan
07 Jun, 2013

Social media in marketing: lessons from a sceptic

Dr Ryan Wallman
06 Jun, 2013

The 5 unhealthiest habits in healthcare advertising

Dr Ryan Wallman
30 May, 2013

The tough lessons they don’t teach you at uni

23 May, 2013

Satisfying your customers: a lesson from the vet world

Dr Brandy Munro
15 May, 2013

Medical approval malaise

Dr Ryan Wallman
08 May, 2013

How @WarrenBuffett got over 200 000 Twitter followers in less than a day

Dr Candice O’Sullivan
03 May, 2013

Getting naked for Satan: the importance of a good brand story

Bryce Michelmore
01 May, 2013

Inspiring young upstarts

Mark Sammartino
24 Apr, 2013

The transformative power of typographic design

18 Apr, 2013

Inspiring interactive design from a Wellmark alumnus

Leonie Beatson
15 Apr, 2013

The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
10 Apr, 2013

Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan
10 Apr, 2013

AAA (Agency Acronym Acrimony)

Dr Ryan Wallman
09 Apr, 2013

Crafting your brand – a pattern for success

Dr Brandy Munro
09 Apr, 2013

The silent conversation of lead generation content marketing

Dr Candice O’Sullivan
05 Apr, 2013

Wolves without sheep’s clothing: branding from within

Mark Sammartino
04 Apr, 2013

The 8½ worst copy mistakes you can make

Dr Ryan Wallman
03 Apr, 2013

Is it dumb to use humour to communicate a serious message?

Julian Jones
28 Mar, 2013

Social media for professionals: how to get others to share your content

Dr Candice O’Sullivan
25 Mar, 2013

Couldn’t see that coming: how marketing evolves with new technologies

Bryce Michelmore
25 Mar, 2013

Social media as a word-of-mouth tool for professionals

Dr Candice O’Sullivan
18 Mar, 2013

What’s the big (data) deal?

Dr Ryan Wallman
05 Mar, 2013

Does social media deserve your firm’s attention?

Dr Candice O’Sullivan
04 Mar, 2013

Beautiful utility: a design to inspire

Julian Jones
04 Mar, 2013

Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan
18 Feb, 2013

Death by a thousand price cuts: is commoditisation killing med comms?

Dr Ryan Wallman
12 Feb, 2013

Annual reports we admire: Austria Solar

Dr Ryan Wallman
29 Jan, 2013

Brand power: why investing in the irrational is entirely rational

Bryce Michelmore
23 Jan, 2013

Pharmaphorum article: is commoditisation killing med comms?

Dr Ryan Wallman
09 Jan, 2013

What changes will we see in marketing communications in 2013?

Dr Candice O’Sullivan
21 Dec, 2012

The twelfth day of Christmas

Dr Ryan Wallman
21 Dec, 2012

The eleventh day of Christmas

Dr Ryan Wallman
20 Dec, 2012

The tenth day of Christmas

Dr Ryan Wallman
19 Dec, 2012

The ninth day of Christmas

Dr Ryan Wallman
18 Dec, 2012

The eighth day of Christmas

Dr Ryan Wallman
17 Dec, 2012

The seventh day of Christmas

Dr Ryan Wallman
14 Dec, 2012

The sixth day of Christmas

Dr Ryan Wallman
13 Dec, 2012

The fifth day of Christmas

Dr Ryan Wallman
12 Dec, 2012

The trouble with ‘content marketing’

11 Dec, 2012

The fourth day of Christmas

Dr Ryan Wallman
10 Dec, 2012

The third day of Christmas

Dr Ryan Wallman
10 Dec, 2012

The second day of Christmas

Dr Ryan Wallman
07 Dec, 2012

The first day of Christmas

Dr Ryan Wallman
06 Dec, 2012

Licence to change: my Bond branding lesson

Bryce Michelmore
29 Nov, 2012

Six branding lessons from Click Frenzy

Dr Candice O’Sullivan
23 Nov, 2012

Wellmark to design and produce ESAA’s flagship publication

Bryce Michelmore
23 Nov, 2012

A tale of two strategies: marketing lessons from retail pharmacy

21 Nov, 2012

The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
15 Nov, 2012

Why it pays to keep your agency in the loop

15 Nov, 2012

Social media use by healthcare providers: a matter of opinion

15 Nov, 2012

The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan
31 Oct, 2012

What an Allen key can teach you about marketing

Dr Ryan Wallman
30 Oct, 2012

The truth about social media

Dr Candice O’Sullivan
29 Oct, 2012

The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan
17 Oct, 2012

Annual report design: the real cost of looking cheap

Bryce Michelmore
12 Oct, 2012

Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman
11 Oct, 2012

Amcor annual report: a job done well, over and over …

04 Oct, 2012

The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers

Dr Candice O’Sullivan
04 Oct, 2012

Annual reports we admire: Volkswagen’s latest model voted ‘World’s Best Report’

Dr Candice O’Sullivan
28 Sep, 2012

Thoughts on keeping the professional ethics flame burning

18 Sep, 2012

The Wellmark brand refresh: more than just a paint job

Dr Candice O’Sullivan
18 Sep, 2012

The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
18 Sep, 2012