Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
August 28, 2018

Last week I attended the Mumbrella Health Marketing Summit in Sydney. Our Associate Creative Director, Ryan Wallman, presented a talk on the value of creativity in healthcare, so I went to keep him company and catch up on the latest thinking in healthcare marketing.

The curious case of a creative genius

The curious case of a creative genius

Ryan Wallman
August 10, 2018

I went to school with a guy who could well be the most intelligent person in the world.

You might think that sounds like hyperbole. It’s not.

 

Making creativity count: Wellmark in Marketing Week

Making creativity count: Wellmark in Marketing Week

Ryan Wallman
June 27, 2018

In this new article for Marketing Week, Ryan Wallman considers the case for creativity. 

Wellmark’s feature article in Marketing Week

Wellmark’s feature article in Marketing Week

Candice O'Sullivan
March 16, 2018

Our Associate Creative Director, Ryan Wallman, has written an article for Marketing Week.

The worst headline ever written

The worst headline ever written

Ryan Wallman
February 21, 2018

A few weeks ago, I was scrolling through LinkedIn (look, I was bored, OK?) when I stumbled across this headline.

Med Men: where the parody lies

Med Men: where the parody lies

Ryan Wallman
October 24, 2017

Before I became a writer, I was a doctor.

That story would bore you, so I won’t dwell on it.

A mini-manifesto for our industry

A mini-manifesto for our industry

Ryan Wallman
September 27, 2017

We ought to be thinking in terms of ideas, not gadgets.

We should prioritise efficacy, not efficiency.

Monkeys on typewriters

Monkeys on typewriters

Ryan Wallman
August 31, 2017

I’m a discreet man when it comes to copywriting criticism. As a rule, I don’t like to single out specific companies for naming and shaming.

But of course there are exceptions to every rule.

Staying human within the machine

Staying human within the machine

Ryan Wallman
July 6, 2017

When I was a medical student, I read a book called The House of God.

It was, to say the least, an eye-opener.

 

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Candice O'Sullivan
February 7, 2017

Our Head of Copy, Ryan Wallman, has written an article for the February issue of the Australian Financial Review’s BOSS magazine.

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Only 3 weeks to go now – and almost sold out, apparently. So get your ticket ASAP if you want to hear from a fantastic line-up of speakers (and me). lnkd.in/erpnm38 lnkd.in/ek5MEDx

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