a creative agency that takes care of healthcare brands

need a specialist
opinion?

Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

A new era: Candice O’Sullivan becomes our Managing Director

Dr Ryan Wallman
17 Oct, 2022
We're ushering in a new era at Wellmark, with a new Managing Director.
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It doesn’t matter how great your brand is if no-one knows about it

Dr Candice O’Sullivan
01 Jun, 2022
Beyond word of mouth, advertising is the gateway to brand awareness.
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Do brand values really matter?

Dr Candice O’Sullivan
26 Jul, 2021
What do brand values offer to a company? It depends on how they're treated.
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Running their own race: the problem with demographic generalisations

Dr Ryan Wallman
07 Jun, 2021
In marketing, demographics can mislead us about people's true motivations.
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Pandemic trends: impact of changing consumer sentiments on healthcare marketing

Dr Candice O’Sullivan
18 Mar, 2021
A look at how consumer behaviour has changed in the Covid era.
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Navigating the latest Ahpra advertising guidelines

Angelica Papanicolaou
29 Jul, 2020
Jump onboard as we explore the latest Ahpra advertising guidelines
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5 essentials for marketing your healthcare practice during a pandemic

Dr Candice O’Sullivan
19 Aug, 2019
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A simple solution to a complicated problem

Dr Ryan Wallman
10 Jan, 2019
New tactics are serving to make marketing far more complicated than it need be.
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A campaign that puts the eff in effective

Dr Ryan Wallman
08 Dec, 2018
Here are some thoughts on an advertising campaign I admire.
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Wellmark’s annual gift guide 2018

Dr Candice O’Sullivan
01 Jan, 2018
Wellmark’s semi-serious gift guide has got you (and them) covered!
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Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
03 Jan, 2018
Last week I attended the Mumbrella Health Marketing Summit in Sydney.
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Making creativity count: Wellmark in Marketing Week

Dr Ryan Wallman
05 Jan, 2018
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Wellmark’s feature article in Marketing Week

Dr Candice O’Sullivan
01 Jan, 2018
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A mini-manifesto for our industry

Dr Ryan Wallman
05 Jan, 2018
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Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Dr Candice O’Sullivan
01 Jan, 2018
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Our biggest hits of the year (and some new stuff)

Dr Ryan Wallman
05 Jan, 2018
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The problem of a marketer left to his own devices

Dr Ryan Wallman
05 Jan, 2018
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A video of marketers talking a lot (but saying little)

Dr Ryan Wallman
05 Jan, 2018
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Isolated and full of wind

Dr Ryan Wallman
05 Jan, 2018
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Retail is dead … or is it?

Julian Jones
07 Jan, 2018
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