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Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Dr Candice O’Sullivan
11 Apr, 2014

A contrarian smashes some shibboleths of modern marketing

Dr Ryan Wallman
08 Apr, 2014

I say, old chap, does your brand have no charm?

Dr Ryan Wallman
25 Feb, 2014

Fact: the social firm has more channels to market

Dr Candice O’Sullivan
30 Oct, 2013

Content’s biggest enemy

Dr Candice O’Sullivan
21 Oct, 2013

How content moves your prospects further down the sales funnel

Dr Candice O’Sullivan
06 Jun, 2013

Social media in marketing: lessons from a sceptic

Dr Ryan Wallman
25 Mar, 2013

Social media for professionals: how to get others to share your content

Dr Candice O’Sullivan
18 Mar, 2013

Social media as a word-of-mouth tool for professionals

Dr Candice O’Sullivan
04 Mar, 2013

Does social media deserve your firm’s attention?

Dr Candice O’Sullivan
01 Jan, 2018

What changes will we see in marketing communications in 2013?

Dr Candice O’Sullivan
01 Jan, 2018

The trouble with ‘content marketing’

11 Dec, 2012

Six branding lessons from Click Frenzy

Dr Candice O’Sullivan
01 Jan, 2018