a creative agency that takes care of healthcare brands

need a specialist
opinion?

Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Not your tibia-cal campaign – the anatomy of a primary healthcare nurse

Julia Mellios
02 Feb, 2024
We’re proud of this campaign – and not simply for our team's conceptual talent.
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Allen keys, cat trees, and the value of expertise

Lith Peel
19 Jul, 2023
Beyond copywriting, medical writing might be the power tool your brand needs.
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Customer experience: how we apply it to our client relationships

Kristin McCourtie
02 Mar, 2023
What are the core ingredients for strong client relationships?
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Taking a holistic approach to your healthcare communications

Julia Mellios
13 Jan, 2023
A holistic approach can improve the health of your brand.
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A new era: Candice O’Sullivan becomes our Managing Director

Dr Ryan Wallman
28 Sep, 2022
We're ushering in a new era at Wellmark, with a new Managing Director.
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What’s in a brand name?

Dr Candice O’Sullivan
18 Aug, 2022
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Making the most of video in your healthcare communications

Ali Edmonds
07 Jun, 2021
With video being so popular, it makes sense to use it for your communications.
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Pandemic trends: impact of changing consumer sentiments on healthcare marketing

Dr Candice O’Sullivan
06 May, 2021
A look at how consumer behaviour has changed in the Covid era.
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21 simple ways to improve your healthcare communications

Gauri Yardi
18 Mar, 2021
Make it quick and easy for consumers to hear your message.
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Navigating the latest Ahpra advertising guidelines

Angelica Papanicolaou
16 Mar, 2021
Jump onboard as we explore the latest Ahpra advertising guidelines
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A time to be vulnerable

Dr Ryan Wallman
05 Jan, 2018
Admissions of vulnerability can be a catalyst for communication.
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Medicine Avenue partners with the London International Awards

Dr Ryan Wallman
05 Jan, 2018
The new series of the Medicine Avenue podcast launched today.
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Shortlisted for Creativepool’s Annual 2020 awards

Dr Candice O’Sullivan
01 Jan, 2018
Newlife IVF brand identity shortlisted for Creativepool's Annual 2020 awards
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A primer for SMA and other rare hereditary disease

Dr Candice O’Sullivan
01 Jan, 2018
A new suite of educational resources to boost awareness of SMA
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5 essentials for marketing your healthcare practice during a pandemic

Dr Candice O’Sullivan
01 Jan, 2018
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Finalists at the Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
Our glittertastic guidelines are in the mix.
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Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
03 Jan, 2018
Last week I attended the Mumbrella Health Marketing Summit in Sydney.
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Med Men: where the parody lies

Dr Ryan Wallman
05 Jan, 2018
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Staying human within the machine

Dr Ryan Wallman
05 Jan, 2018
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Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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Hospital advertising that doesn’t suck

Dr Ryan Wallman
05 Jan, 2018
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Stop ‘making a difference’. Stop it now.

Dr Ryan Wallman
05 Jan, 2018
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Nudge nudge, win-win

Dr Ryan Wallman
05 Jan, 2018
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I gatecrashed a party and met some healthy thinkers

Dr Ryan Wallman
05 Jan, 2018
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Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The winners from our second healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
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A fine example of a touching campaign

Dr Candice O’Sullivan
01 Jan, 2018
One of the key aims of many health promotion campaigns is to change people’s...
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The winners from our first healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
A wonderful response to our healthcare advertising brief for One Minute Briefs.
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Encouraging healthy creativity with One Minute Briefs

Dr Ryan Wallman
05 Jan, 2018
teaming up with One Minute Briefs to run a healthcare advertising competition.
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Two not-quite-real examples of our healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
much healthcare advertising seems to deviate from generally accepted principles
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An agency in the room is worth …

Dr Brandy Munro
29 Jan, 2024
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Are you too approving of your healthcare advertising?

Dr Ryan Wallman
05 Jan, 2018
How the pharmaceutical industry shapes healthcare advertising
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Passionate. High standards. Looks a bit like an ogre.

Dr Ryan Wallman
05 Jan, 2018
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Codes and condoms: why some protection is vital for health

31 Mar, 2014
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The wild geese of healthcare communications

Dr Ryan Wallman
05 Jan, 2018
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What my dog knows about the art of persuasion

13 Mar, 2014
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Treat your patient support program like a drug

Dr Candice O’Sullivan
01 Jan, 2018
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A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan
01 Jan, 2018
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The 5 unhealthiest habits in healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
05 Jan, 2018
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Is it dumb to use humour to communicate a serious message?

Julian Jones
07 Jan, 2018
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Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan
01 Jan, 2018
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Death by a thousand price cuts: is commoditisation killing med comms?

Dr Ryan Wallman
05 Jan, 2018
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The trouble with ‘content marketing’

11 Dec, 2012
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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan
01 Jan, 2018
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Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman
05 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
01 Jan, 2018
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