a creative agency that takes care of healthcare brands

need a specialist
opinion?

Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Wellmark is set to make a mark at Cannes Lions 2026

Julia Mellios
01 Apr, 2026
Our Head of Copy, Ryan Wallman, joins the Cannes Lions 2026 pharma jury.
Read more

Of mice and marketing

Dr Amelia Fryer
23 May, 2025
In research, data is king. In marketing, the audience always comes first.
Read more

What makes a pharmaceutical ad effective?

Dr Candice O’Sullivan
05 Mar, 2014
So, what makes a pharmaceutical advert effective?
Read more

A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan
10 Apr, 2013
Read more

Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan
18 Feb, 2013
Read more

Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan
15 Nov, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
31 Oct, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan
17 Oct, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan
11 Oct, 2012
Read more

Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman
05 Jan, 2018
Read more

The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers

Dr Candice O’Sullivan
01 Jan, 2018
Read more

The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
01 Jan, 2018
Read more