a creative agency that takes care of healthcare brands

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opinion?

Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

21 simple ways to improve your healthcare communications

Gauri Yardi
18 Mar, 2021
Make it quick and easy for consumers to hear your message.
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Navigating the latest Ahpra advertising guidelines

Angelica Papanicolaou
16 Sep, 2020
Jump onboard as we explore the latest Ahpra advertising guidelines
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What my hall table taught me about copywriting

Gauri Yardi
18 Dec, 2014
Using persuasive principles, I attempt to market tidying my hall table to myself
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Our 10 most popular blog posts in 2014

Dr Ryan Wallman
17 Apr, 2014
A list of our 'greatest hits' in 2014.
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Just hatched

Dr Candice O’Sullivan
02 Apr, 2014
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Content as a continuous professional development tool

Dr Candice O’Sullivan
25 Mar, 2014
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Handle with care: managing the Twitter presence of your professional services firm

Dr Candice O’Sullivan
03 Mar, 2014
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Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

03 Mar, 2014
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The inside word: how one professional services firm is solving the ‘content conundrum’

27 Feb, 2014
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Fact: the social firm has more channels to market

Dr Candice O’Sullivan
01 Jan, 2018
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Is a journalist really the best person to tell your story?

Dr Candice O’Sullivan
01 Jan, 2018
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Smart firms use social skills to increase their brand equity

Dr Candice O’Sullivan
01 Jan, 2018
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Content’s biggest enemy

Dr Candice O’Sullivan
01 Jan, 2018
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How content moves your prospects further down the sales funnel

Dr Candice O’Sullivan
01 Jan, 2018
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What defines genuine thought leadership?

Dr Candice O’Sullivan
01 Jan, 2018
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Social media for professionals: the value of networking by proxy

Dr Candice O’Sullivan
01 Jan, 2018
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Getting naked for Satan: the importance of a good brand story

Bryce Michelmore
03 Jan, 2018
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Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan
01 Jan, 2018
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The silent conversation of lead generation content marketing

Dr Candice O’Sullivan
01 Jan, 2018
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