2019 may well be the first year that glitter and unicorns feature at the Creative Floor Healthcare Awards.
The finalists for this year’s awards have just been announced, and we’re proud to say that our glittertastic brand guidelines are among them.
To give you a bit of background, a few months ago the 10 year-old daughter of our Account Director took it upon herself to “redesign” the Wellmark logo – complete with a rainbow, a unicorn and a liberal dose of glitter. So we saw it as the perfect opportunity to create a set of brand guidelines that would be very different from the usual.
The result proved to be a bit of an online sensation and was featured in several industry publications, including The Drum, Design Taxi and The Poke.
We like to think these guidelines demonstrate our ability to be creative within constraints (always a challenge in healthcare) while being consistent with our distinctively tongue-in-cheek tone of voice. But they also show that internal branding work can be inspiring, rather than boring and alienating.
Take a look for yourself: https://wellmark.com.au/glitterguidelines/
We’re particularly chuffed about making it to the finals of the Creative Floor Awards because:
You can find out more about the awards here.