a creative agency that takes care of healthcare brands
Leonie Beatson
08 Apr, 2024

On a recent visit to ACMI (formerly Australian Centre for the Moving Image), I was completely captivated by ‘Works of Nature’, the latest installation from London-based collective Marshmallow Laser Feast (MLF).

This immersive exhibition takes you on a sensory journey exploring the hypnotic rhythm of the human body and our connection to mother nature.

Challenging our perception, the large-scale works aim to bring awareness to our shared connection with a larger ecosystem. The creative theme underscores the idea that we are all part of a multifaceted but unified entity – from the roots of trees to the wonders of the universe.

Three images side-by-side. The first is an image of a man standing and staring at a piece of abstract art. The second is an abstract image of hundreds of small objects similar to blood cells. The third is an abstract cliff-like formation against a blue backdrop resembling the sea.

As the artists at MLF put it:

‘Modern science is helping to reveal something Indigenous knowledge has always held to be true – that what is outside of us is not separate from us. This ancient wisdom is needed more than ever today. And it compels us to use our technology to both honour and deepen our intricate relationships with the web of beings, reminding us, with awe, that we are all but extensions of one another.’

What interested me most about this exhibition was the collaboration between MLF and the scientists at the Fraunhofer Institute for Digital Medicine MEVIS, which enabled the creation of the ‘art-sci’ installations.

Together, they used powerful high-resolution 3D medical scanners to capture bodily sequence data for the production of The Beauty of Blood Flow – an immersive virtual journey.

Three images side by side. The first is a medical scan of someone's body. The second has several scans, which appear to be CT scans. The third is an image on a computer monitor, showing how scanned data is used to create sci-art installations.

It is hard to put into words the technical detail and awe-inspiring beauty behind this experience, so please sit back and watch this short video documentary.

Another installation called Evolver – a series of immersive screen experiences – explores the cardiovascular system through the use of computer-generated cells.

Matthias Günther, Deputy Institute Director of Fraunhofer MEVIS said of the collaboration with MLF:

‘Immersive art-sci installations allow audiences to explore topics such as the human body and novel technologies to examine it, changing the view from which we scientists perceive and address phenomena of the human body.’

For me, there was an obvious parallel between this art-sci concept and the kind of work we do at Wellmark.

Healthcare communications naturally involve a blend of art and science. Like the collaboration between MLF and the Fraunhofer Institute, our medical writers and strategists work closely with our designers to create communications that are both scientifically detailed and visually impactful.

You can see a few examples below.

Three images side by side. The first is the cover of a Baker IDI annual report, showing an illustration of the heart and blood vessels. The second is an advertisement from an advertising campaign called The Anatomy of a Primary Health Care Nurse, which includes a photo of a woman surrounded by anatomical illustrations. The third is a Baker IDI annual report, showing an abstract representation of a person's blood vessels.

So if you’re looking for creative work that truly combines art and science, contact us today.

Leonie Beatson, Designer at Wellmark. Connect with me on LinkedIn