Today Warren Buffett made his debut on Twitter with the tweet: ‘Warren is in the house.’ Equally irreverent and inane coming from a man going on 83, this single tweet garnered over 30 000 retweets in less than 12 hours. Within the same time-span, @WarrenBuffett had gained over 200 000 followers. Not bad for one tweet … or put another way, a lifetime of brand building.
You see, these figures, as impressive as they are, do not represent the power of social media so much as the power of a strong brand. Here is a man who:
But even more powerful than all these titles and accolades is the man himself and what he represents –– for what makes the man makes the brand. Brand Buffett endures simply because of who Warren Buffett is:
So as the Twitterverse (and @billclinton) recovers from Buffett entering its sphere, let’s shift the limelight away from social media for just a minute and bask in the glory of a self-made, self-kept brand that effortlessly endures for all the right reasons.
By Candice O’Sullivan, Director and Head of Strategy at Wellmark. You can find Candice on Google+ at +Candice O’Sullivan, follow her tweets on brand strategy, content marketing, social media and related topics @candicepill or subscribe to our blog here.