a creative agency that takes care of healthcare brands

Medical practice branding

Giving doctors a distinctive presence

Are you a sole practitioner or group practice looking for a brand name, logo or broader set of marketing communications? Then you’ve come to the right place.

We specialise in healthcare – which includes having several doctors on our team – so we understand the importance of a strong reputation for your practice. Clinical expertise is obviously paramount, but being highly visible to your referrers and patients (while looking the part) is also crucial.

Over the years, we’ve developed branding for numerous solo and group practices. This work has ranged from names and logos for new clinics through to brand refreshes and practice collateral.

And you can rest assured that we have a rigorous understanding of the regulations governing the promotion of medical services in Australia, including the AHPRA advertising guidelines.

Practices made perfect

Whether you’re starting from scratch or need to reinvigorate your practice’s brand, we can support you with initiatives including:

  • Practice naming
  • Brand identity development – e.g. logo, colour palette, visual language, brand guidelines
  • Design of practice collateral – e.g. stationery, signage, patient brochures/leaflets
  • Supporting communications – e.g. website (writing, design, build), blog posts, social media.
  • Brand audit to identity strategic imperatives
    • May include review of current brand assets, review of existing marketing initiatives, SEO audit, review of competitor activity
  • Strategic recommendations aligned with practice objectives
    • Key brand challenges/opportunities
    • Implications for future brand building/marketing communications
    • Suggested metrics for monitoring outcomes

A unique clinical perspective

What really sets us apart from other agencies is that our writers and strategists come from clinical backgrounds and also have postgraduate qualifications in marketing.

With a thorough understanding of the healthcare landscape, from referral pathways to patient needs, we quickly grasp the context in which your practice operates.

Book an appointment

No matter what stage of life your practice is at, we can give it the right treatment.

To discuss your needs and how we can help, or request our full healthcare credentials

Get in touch with us now

Testimonials

‘The words you have used to articulate the values of the clinic were words that were in our hearts and minds but we couldn’t articulate as beautifully as you have done.’ Scientific Director
‘Wellmark have deep insights into our brand, which allows them to have a really strong handle on what we require. Their dedication to the brand is a huge positive.’ Healthcare Brand Manager
‘The work that Wellmark has done has always outstripped the limits of our imagination and expectations. Their writers have a great understanding for the feel of our brand, and they express and explain it in a way that we never could. A strong healthcare brand is worth investing in and if you want it done well, you have to work with good people.’ Clinical Director