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Integra iNPH Campaign

Advertising

In partnership with Integra LifeSciences, we developed a campaign to help Australian GPs recognise idiopathic normal pressure hydrocephalus (iNPH), an often-overlooked condition that can be mistaken for Alzheimer’s or Parkinson’s disease. With early diagnosis offering the potential for life-changing treatment, we focused on one of its earliest signs: changes in walking. Hence, ‘Improving their gait can improve their fate.’