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Jumar Bioincubator


We developed a name, brand strategy and visual identity for the Jumar Bioincubator – a shared initiative of CSL, WEHI and The University of Melbourne. The name ‘Jumar’ refers to a technique by which climbers receive the support necessary to ascend challenging mountains. It alludes to the role Jumar plays in supporting early-stage biotech ventures to progress their discoveries towards real-world treatments.