a creative agency that takes care of healthcare brands

pharmaceutical marketing


We’ve been in this game for a long time now – we have well over 20 years’ experience in the Australian pharmaceutical market (not to mention our international experience).

During that time, we’ve built a reputation for outstanding quality and for having the best medical writers in the business. With a number of our team members coming from a clinical background, KOLs enjoy working with us because we speak their language and get it right the first time more often.

And to make your life easier, we have a rigorous understanding of local regulations and we’re well versed in working with pharmaceutical approval platforms such as Veeva Vault PromoMats.


We pride ourselves on being able to deliver all aspects of a pharmaceutical marketing program and being a reliable one-stop shop for brand managers and their sales teams.

We can develop activities and materials to support every stage of a pharma product’s life-cycle:

diagram detailing steps in order of: Pre-launch, Launch, Post-launch, New indications, Product maturity

  1. Pre-launch – e.g. advisory board management, strategic communications plans, brand identity development
  2. Launch – e.g. KOL speaker tours, launch collateral (e-detail aids, objection handlers, etc.), trade advertising, patient support programs/resources
  3. Post-launch – e.g. newsletters, case studies, online tools, CPD activities, educational events
  4. New indications – e.g. advertising campaigns, supporting materials, conference collateral
  5. Product maturity – e.g. creative concept evolution to maintain awareness, key messaging to reflect shifting competitive landscape



What really sets us apart from other agencies is that our writers and strategists all come from clinical backgrounds – medicine, veterinary science or allied health – and also have postgraduate qualifications in marketing.

With a thorough understanding of the healthcare landscape, from the clinical interface to the pathways involved in translating research to bedside medicine, we quickly grasp the context in which your drug or medical device will be used.

This unique clinical perspective means we give your product the healthy respect it deserves.


No matter what stage of life your product is at, we can give it the right treatment.

To discuss your needs and how we can help, get in touch with us now.


Or learn more about our experience in biotech and medtech marketing or medical education.


‘Wellmark has been fantastic on this project – the best we have ever had, and an absolute joy to work with as you have made my life easier.’
Pharmaceutical Brand Manager

‘The [creative] execution of this launch campaign is as good, if not better, than any I have seen in communicating the positioning and character of the brand.’
Healthcare Marketing Director

‘Wellmark have deep insights into our brand, which allows them to have a really strong handle on what we require. Their dedication to the brand is a huge positive.’
Healthcare Brand Manager