a creative agency that takes care of healthcare brands

Dr Candice O’Sullivan

managing director | head of strategy & planning

As our Managing Director, Head of Strategy and all-round superwoman, ‘Can-do’ is adept at making sense of complexity. Her work ethic, efficiency and vigour – and occasional tendency to burst forth into high-pitched, sparrow-like song – are integral elements in the Wellmark mix.

A diminutive dynamo with proud Irish heritage and a mischievous streak (i.e. part-leprechaun until proven otherwise), Candice combines marketing nous, technical knowledge and clarity of expression. She also has enough qualifications to make you wonder whether she collects them from packets of breakfast cereal, but we have it on good authority that Australia’s top universities don’t distribute their MBBS, Bachelor of Medical Science or Master of Marketing degrees in this manner.

Given her credentials and wealth of experience, it’s no wonder that Candice is a sought-after judge of industry work. She is the only Australian representative on the Grand Jury for the 2025 New York Festivals Awards for Advertising and Marketing Effectiveness (AME).

Perhaps unsurprisingly, Candice’s meticulous nature extends to every aspect of her life. Unlike some of her colleagues (ahem), Candice keeps her desk in almost preternaturally immaculate condition. And when not at work, she manages parenthood like a true pro –  while the other parents among us benefit from the most pristine hand-me-downs you will ever see.