Our latest guest article for pharmaphorum explores pharma’s changing business model and the implications for marketing strategy and service-led patient support programs.

We look at the role digital media can play in supporting a customer excellence strategy and consider what pharma could learn from exemplars in traditional services industries. To read the full article, click here.

To read our previous post for pharmaphorum, ‘Content marketing the ideal antidote for what ails pharma selling’, click here.

About pharmaphorum

Pharmaphorum is the online home of thought leadership in the pharma industry. It’s mission is to connect healthcare thought leaders to support the pharma industry in delivering innovation. Since launch in late 2009, pharmaphorum has become a globally recognised brand for thought leadership, occupying a unique space in connecting innovative ideas from across healthcare and beyond with our pharma audience.

This post was contributed by Candice O’Sullivan, Director and Head of Strategy at Wellmark. You can find Candice on Google+ at +Candice O’Sullivan or follow her tweets on brand strategy, content marketing and related topics @candicepill. She also tweets about pharma marketing and healthcare communications @wellmark_health. She is also a regular contributor to pharmaphorum.

Photo credit: ‘Pill capsule’ courtesy of Bill Brooks, available from Flickr Creative Commons under a CC BY-SA 4.0 license.