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A service mentality key as pharma’s business model changes
Dr Candice O’Sullivan
10 Apr, 2013
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Content marketing the ideal antidote for what ails pharma selling
Dr Candice O’Sullivan
18 Feb, 2013
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Making digital an integral part of medical communications: lessons from clinical practice
Dr Candice O’Sullivan
15 Nov, 2012
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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd
Dr Candice O’Sullivan
31 Oct, 2012
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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having
Dr Candice O’Sullivan
17 Oct, 2012
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The Boehringer Ingelheim approach to digital – Part 3: Be the first
Dr Candice O’Sullivan
11 Oct, 2012
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Retail therapy: what pharma brands can learn from the retail sector
Dr Ryan Wallman
04 Oct, 2012
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The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers
Dr Candice O’Sullivan
18 Sep, 2012
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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland
Dr Candice O’Sullivan
01 Jan, 2018
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