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A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan
10 Apr, 2013

Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan
18 Feb, 2013

Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan
15 Nov, 2012

The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
31 Oct, 2012

The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan
17 Oct, 2012

The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan
11 Oct, 2012

Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman
04 Oct, 2012

The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers

Dr Candice O’Sullivan
18 Sep, 2012

The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
01 Jan, 2018