Our new guest article for advertisinghealth explores how the culture of the pharmaceutical industry shapes healthcare advertising.
We postulate that regulatory influences have created an environment that is counterproductive to creativity, and advocate a change to the prevailing culture of ‘over-approval’. To read the full article, click here.
About advertisinghealth
The advertisinghealth website is the forum for a collective of healthcare ad agency people, dedicated to pharma agency news and real, unfiltered conversation. Its mission is to get agencies talking to each other, sharing ideas and sharing opinion.
Ryan tweets about pharma marketing and healthcare communications @wellmark_health.
‘Design by committee’ image by Lane Becker, courtesy of Flickr Creative Commons under a CC 2.0 licence.
Dr Ryan Wallman,
Executive Creative Director at Wellmark.
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