Our Managing Director and Head of Strategy & Planning, Candice O’Sullivan, has been invited to join the 2025 New York Festivals AME Awards Grand Jury – where creativity meets critique.
The AME Awards for Advertising and Marketing Effectiveness celebrate groundbreaking campaigns that combine creativity with real-world impact, upheld by the AME Jury’s exceptionally high standards.
With her combined marketing nous, industry experience and clarity of expression, Candice will be well-placed at the judging table.
As Candice explained in a recent interview: ‘I think the primary benefit of effectiveness competitions, such as the AME Awards, is credibility. We’ve all seen examples of dubious work that wins creative awards but has limited real-world impact (at best). But in our industry, creativity has a commercial purpose – we have an obligation to create effective work for our clients. So effectiveness awards help to uphold and enhance our collective reputation.’
Candice is the only Australian representative on the AME Grand Jury, which comprises members from over 30 countries. You can read more in this Campaign Brief article.
Dr Ryan Wallman,
Executive Creative Director at Wellmark.
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