a creative agency that takes care of healthcare brands

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Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Effective advertising of healthcare services: it’s not just about the patient

Dr Candice O’Sullivan
07 Apr, 2025
Here’s what makes advertising work for healthcare services.
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Getting doctors to break free from routine prescribing habits

Dr Candice O’Sullivan
15 May, 2023
Commitment is a complex psychological phenomenon.
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How can your agency support your CX efforts?

Dr Candice O’Sullivan
17 Oct, 2022
By ensuring delivery of a seamless experience, CX is a natural fit for agencies.
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It doesn’t matter how great your brand is if no-one knows about it

Dr Candice O’Sullivan
07 Jun, 2021
Beyond word of mouth, advertising is the gateway to brand awareness.
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Pandemic trends: impact of changing consumer sentiments on healthcare marketing

Dr Candice O’Sullivan
07 Nov, 2016
A look at how consumer behaviour has changed in the Covid era.
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The problem of a marketer left to his own devices

Dr Ryan Wallman
24 May, 2016
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The dreaded millennial bug

Dr Ryan Wallman
19 Apr, 2016
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A glorious example of marketing nonsense

Dr Ryan Wallman
24 Nov, 2015
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Plus ça change

Dr Ryan Wallman
11 Aug, 2015
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Nudge nudge, win-win

Dr Ryan Wallman
05 Jan, 2018
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The consumer complex

Dr Ryan Wallman
05 Jan, 2018
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