Our friends and subscribers have been pestering us relentlessly for a list of our ‘greatest hits’ in 2014.

OK, that’s not entirely true. In fact, it’s not even a little bit true. Nevertheless, we thought that you might like a chance to catch up on this year’s posts that received the most positive (albeit rather aloof) feedback from our friend Google Analytics.

• 5 reasons why this is a Lidl advertising gem
• The new acronyms that every marketer must know
• The copywriter’s dictionary
• Advertising ignorance: why your brand needs to do grammar gooder
• & what???
• Learnifying buzzwords: a practical guide
• So you want to be different?
• Any tagline you want, so long as it is ridiculous
• The inside word: how one professional services firm is solving the ‘content conundrum’
• The winners from our first healthcare advertising brief

To our subscribers, thank you for humouring us this year, and enjoy the festive season. See you in 2015.

By Ryan Wallman, Head of Copy at Wellmark.