a creative agency that takes care of healthcare brands

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Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Viva Las Vegas! Wellmark at the London International Awards

Dr Ryan Wallman
28 Aug, 2018
Ryan's experience of being a pharma juror at the London International Awards.
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Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
19 Jul, 2016
Last week I attended the Mumbrella Health Marketing Summit in Sydney.
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Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
31 May, 2016
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Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
12 May, 2016
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Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
15 Apr, 2015
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Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
24 Nov, 2014
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The winners from our first healthcare advertising brief

Dr Ryan Wallman
28 Oct, 2014
A wonderful response to our healthcare advertising brief for One Minute Briefs.
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An agency in the room is worth …

Dr Brandy Munro
02 Sep, 2014
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Are you too approving of your healthcare advertising?

Dr Ryan Wallman
31 Mar, 2014
How the pharmaceutical industry shapes healthcare advertising
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Codes and condoms: why some protection is vital for health

31 Mar, 2014
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The wild geese of healthcare communications

Dr Ryan Wallman
05 Jan, 2018
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What my dog knows about the art of persuasion

13 Mar, 2014
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Treat your patient support program like a drug

Dr Candice O’Sullivan
01 Jan, 2018
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A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan
01 Jan, 2018
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Growth tonic: how marketers can deliver growth in the current conditions

Dr Ryan Wallman
05 Jan, 2018
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How do pharma brands achieve growth in the current conditions?

Dr Candice O’Sullivan
01 Jan, 2018
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Medical approval malaise

Dr Ryan Wallman
05 Jan, 2018
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The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
05 Jan, 2018
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Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan
01 Jan, 2018
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The silent conversation of lead generation content marketing

Dr Candice O’Sullivan
01 Jan, 2018
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Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan
01 Jan, 2018
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Death by a thousand price cuts: is commoditisation killing med comms?

Dr Ryan Wallman
05 Jan, 2018
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Pharmaphorum article: is commoditisation killing med comms?

Dr Ryan Wallman
05 Jan, 2018
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A tale of two strategies: marketing lessons from retail pharmacy

21 Nov, 2012
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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan
01 Jan, 2018
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Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman
05 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers

Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
01 Jan, 2018
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