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Making zero a hero in your marketing communications

Lith Peel

29 Oct, 2024

There is a strong case for adding some zero to your marketing communications.

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Viva Las Vegas! Wellmark at the London International Awards

Dr Ryan Wallman

28 Aug, 2018

Ryan's experience of being a pharma juror at the London International Awards.

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Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore

19 Jul, 2016

Last week I attended the Mumbrella Health Marketing Summit in Sydney.

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Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman

31 May, 2016

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Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman

12 May, 2016

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Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman

15 Apr, 2015

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Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman

24 Nov, 2014

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The winners from our first healthcare advertising brief

Dr Ryan Wallman

28 Oct, 2014

A wonderful response to our healthcare advertising brief for One Minute Briefs.

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An agency in the room is worth …

Dr Brandy Munro

02 Sep, 2014

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Are you too approving of your healthcare advertising?

Dr Ryan Wallman

05 Jan, 2018

How the pharmaceutical industry shapes healthcare advertising

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Codes and condoms: why some protection is vital for health

31 Mar, 2014

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The wild geese of healthcare communications

Dr Ryan Wallman

05 Jan, 2018

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What my dog knows about the art of persuasion

13 Mar, 2014

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Treat your patient support program like a drug

Dr Candice O’Sullivan

01 Jan, 2018

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A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan

01 Jan, 2018

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Growth tonic: how marketers can deliver growth in the current conditions

Dr Ryan Wallman

05 Jan, 2018

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How do pharma brands achieve growth in the current conditions?

Dr Candice O’Sullivan

01 Jan, 2018

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Medical approval malaise

Dr Ryan Wallman

05 Jan, 2018

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The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman

05 Jan, 2018

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Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan

01 Jan, 2018

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The silent conversation of lead generation content marketing

Dr Candice O’Sullivan

01 Jan, 2018

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Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan

01 Jan, 2018

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Death by a thousand price cuts: is commoditisation killing med comms?

Dr Ryan Wallman

05 Jan, 2018

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Pharmaphorum article: is commoditisation killing med comms?

Dr Ryan Wallman

05 Jan, 2018

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A tale of two strategies: marketing lessons from retail pharmacy

21 Nov, 2012

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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan

01 Jan, 2018

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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan

01 Jan, 2018

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The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan

01 Jan, 2018

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Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman

05 Jan, 2018

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The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers

Dr Candice O’Sullivan

01 Jan, 2018

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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan

01 Jan, 2018

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