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The magical synergy of organic and paid social media

Tracey Hazelwood

13 May, 2022

The full potential of social media marketing depends on a strategic mix.

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What’s up, doc? Are you on TikTok?!

Jacinta Manivong

19 Apr, 2016

Healthcare professionals are building a significant following on TikTok.

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A glorious example of marketing nonsense

Dr Ryan Wallman

29 Feb, 2016

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Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman

25 Feb, 2015

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A fine example of a touching campaign

Dr Candice O’Sullivan

06 Oct, 2014

One of the key aims of many health promotion campaigns is to change people’s...

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5 reasons why this is a Lidl advertising gem

Dr Ryan Wallman

11 Apr, 2014

This ad was recently run in the UK by supermarket chain Lidl.

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A contrarian smashes some shibboleths of modern marketing

Dr Ryan Wallman

25 Mar, 2014

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Handle with care: managing the Twitter presence of your professional services firm

Dr Candice O’Sullivan

25 Feb, 2014

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Fact: the social firm has more channels to market

Dr Candice O’Sullivan

11 Dec, 2013

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Smart firms use social skills to increase their brand equity

Dr Candice O’Sullivan

01 Jan, 2018

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How content moves your prospects further down the sales funnel

Dr Candice O’Sullivan

01 Jan, 2018

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Do you know why you are striving for a social business?

Dr Candice O’Sullivan

01 Jan, 2018

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Social skills

Dr Ryan Wallman

05 Jan, 2018

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Social media for professionals: the value of networking by proxy

Dr Candice O’Sullivan

01 Jan, 2018

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Social media in marketing: lessons from a sceptic

Dr Ryan Wallman

05 Jan, 2018

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How @WarrenBuffett got over 200 000 Twitter followers in less than a day

Dr Candice O’Sullivan

01 Jan, 2018

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Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan

01 Jan, 2018

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The silent conversation of lead generation content marketing

Dr Candice O’Sullivan

01 Jan, 2018

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Social media for professionals: how to get others to share your content

Dr Candice O’Sullivan

01 Jan, 2018

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Social media as a word-of-mouth tool for professionals

Dr Candice O’Sullivan

01 Jan, 2018

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Does social media deserve your firm’s attention?

Dr Candice O’Sullivan

01 Jan, 2018

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What changes will we see in marketing communications in 2013?

Dr Candice O’Sullivan

01 Jan, 2018

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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan

01 Jan, 2018

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Social media use by healthcare providers: a matter of opinion

15 Nov, 2012

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The truth about social media

Dr Candice O’Sullivan

01 Jan, 2018

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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan

01 Jan, 2018

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