The new series of the Medicine Avenue podcast, now proudly supported by the London International Awards and Advertising Health, launched today. Together with my co-host Tim Jones, I’ll be talking all things craft and creativity with healthcare advertising’s top creative minds.

In this week’s launch episode, we speak to Bernardo Romero, Chief Creative Officer of The Bloc, New York. After being named Lürzer’s Archive’s ‘Number One Art Director’ in the world in 2015, Bernardo has devoted his career to healthcare, earning a reputation for creating some of the most unexpected and powerful work in the industry.

As Jury President of the Healthcare Craft category at the 2019 London International Awards, Bernardo was the perfect person to to discuss the crucial role of craft in healthcare advertising.

Listen to our chat on your favourite podcast service: