a creative agency that takes care of healthcare brands

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Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

The magical synergy of organic and paid social media

Tracey Hazelwood
13 May, 2022
The full potential of social media marketing depends on a strategic mix.

What’s up, doc? Are you on TikTok?!

Jacinta Manivong
19 Apr, 2016
Healthcare professionals are building a significant following on TikTok.

A glorious example of marketing nonsense

Dr Ryan Wallman
29 Feb, 2016

Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
25 Feb, 2015

A fine example of a touching campaign

Dr Candice O’Sullivan
06 Oct, 2014
One of the key aims of many health promotion campaigns is to change people’s...

5 reasons why this is a Lidl advertising gem

Dr Ryan Wallman
11 Apr, 2014
This ad was recently run in the UK by supermarket chain Lidl.

A contrarian smashes some shibboleths of modern marketing

Dr Ryan Wallman
25 Mar, 2014

Handle with care: managing the Twitter presence of your professional services firm

Dr Candice O’Sullivan
25 Feb, 2014

Fact: the social firm has more channels to market

Dr Candice O’Sullivan
11 Dec, 2013

Smart firms use social skills to increase their brand equity

Dr Candice O’Sullivan
01 Jan, 2018

How content moves your prospects further down the sales funnel

Dr Candice O’Sullivan
01 Jan, 2018

Do you know why you are striving for a social business?

Dr Candice O’Sullivan
01 Jan, 2018

Social skills

Dr Ryan Wallman
05 Jan, 2018

Social media for professionals: the value of networking by proxy

Dr Candice O’Sullivan
01 Jan, 2018

Social media in marketing: lessons from a sceptic

Dr Ryan Wallman
05 Jan, 2018

How @WarrenBuffett got over 200 000 Twitter followers in less than a day

Dr Candice O’Sullivan
01 Jan, 2018

Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan
01 Jan, 2018

The silent conversation of lead generation content marketing

Dr Candice O’Sullivan
01 Jan, 2018

Social media for professionals: how to get others to share your content

Dr Candice O’Sullivan
01 Jan, 2018

Social media as a word-of-mouth tool for professionals

Dr Candice O’Sullivan
01 Jan, 2018

Does social media deserve your firm’s attention?

Dr Candice O’Sullivan
01 Jan, 2018

What changes will we see in marketing communications in 2013?

Dr Candice O’Sullivan
01 Jan, 2018

The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
01 Jan, 2018

Social media use by healthcare providers: a matter of opinion

15 Nov, 2012

The truth about social media

Dr Candice O’Sullivan
01 Jan, 2018

The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
01 Jan, 2018