a creative agency that takes care of healthcare brands

need a specialist
opinion?

Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

The Goldilocks zone of creativity: getting the conditions just right

Dr Ryan Wallman
17 Oct, 2022
Certain conditions must be met before creativity is possible.
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It doesn’t matter how great your brand is if no-one knows about it

Dr Candice O’Sullivan
24 Mar, 2022
Beyond word of mouth, advertising is the gateway to brand awareness.
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Bach to the future: the role of composition in creativity

Dr Ryan Wallman
18 Mar, 2021
Creativity is more often a process of inheritance than a de novo event.
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Navigating the latest Ahpra advertising guidelines

Angelica Papanicolaou
04 Nov, 2020
Jump onboard as we explore the latest Ahpra advertising guidelines
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A time to be vulnerable

Dr Ryan Wallman
29 Sep, 2020
Admissions of vulnerability can be a catalyst for communication.
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Medicine Avenue partners with the London International Awards

Dr Ryan Wallman
01 Sep, 2020
The new series of the Medicine Avenue podcast launched today.
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Shortlisted for Creativepool’s Annual 2020 awards

Dr Candice O’Sullivan
06 Jun, 2019
Newlife IVF brand identity shortlisted for Creativepool's Annual 2020 awards
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Finalists at the Creative Floor Healthcare Awards

Dr Ryan Wallman
10 Jan, 2019
Our glittertastic guidelines are in the mix.
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A campaign that puts the eff in effective

Dr Ryan Wallman
10 Aug, 2018
Here are some thoughts on an advertising campaign I admire.
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The curious case of a creative genius

Dr Ryan Wallman
05 Jan, 2018
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Making creativity count: Wellmark in Marketing Week

Dr Ryan Wallman
05 Jan, 2018
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Wellmark’s feature article in Marketing Week

Dr Candice O’Sullivan
01 Jan, 2018
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Med Men: where the parody lies

Dr Ryan Wallman
05 Jan, 2018
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A mini-manifesto for our industry

Dr Ryan Wallman
05 Jan, 2018
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Monkeys on typewriters

Dr Ryan Wallman
05 Jan, 2018
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Staying human within the machine

Dr Ryan Wallman
05 Jan, 2018
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Our biggest hits of the year (and some new stuff)

Dr Ryan Wallman
05 Jan, 2018
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A video of marketers talking a lot (but saying little)

Dr Ryan Wallman
05 Jan, 2018
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A shocking role model for your advertising

Dr Ryan Wallman
05 Jan, 2018
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Isolated and full of wind

Dr Ryan Wallman
05 Jan, 2018
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Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Bored of your brand? Good.

Dr Ryan Wallman
05 Jan, 2018
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Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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A glorious example of marketing nonsense

Dr Ryan Wallman
05 Jan, 2018
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Release your hits

Dr Ryan Wallman
05 Jan, 2018
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Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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Is tradition the newest trend in marketing?

Dr Ryan Wallman
05 Jan, 2018
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Plus ça change

Dr Ryan Wallman
05 Jan, 2018
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Hospital advertising that doesn’t suck

Dr Ryan Wallman
05 Jan, 2018
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The cheat’s guide to sensible marketing

Dr Ryan Wallman
05 Jan, 2018
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Stop ‘making a difference’. Stop it now.

Dr Ryan Wallman
05 Jan, 2018
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The good, the bad and the ugly at Lions Health

Dr Ryan Wallman
05 Jan, 2018
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Do not copy this copy

Dr Ryan Wallman
05 Jan, 2018
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I gatecrashed a party and met some healthy thinkers

Dr Ryan Wallman
05 Jan, 2018
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Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The winners from our second healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
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The silent ad that spoke volumes

Dr Ryan Wallman
05 Jan, 2018
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When endorsement does not imply endorsement

Dr Ryan Wallman
05 Jan, 2018
Imagine, for a moment, that you are a hiring manager receiving job applications.
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Learnifying buzzwords: a practical guide

Dr Ryan Wallman
05 Jan, 2018
Everyone knows that if you want to sound impressive, you must optimise...
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The winners from our first healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
A wonderful response to our healthcare advertising brief for One Minute Briefs.
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Encouraging healthy creativity with One Minute Briefs

Dr Ryan Wallman
05 Jan, 2018
teaming up with One Minute Briefs to run a healthcare advertising competition.
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Two not-quite-real examples of our healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
much healthcare advertising seems to deviate from generally accepted principles
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An agency in the room is worth …

Dr Brandy Munro
29 Jan, 2024
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5 reasons why this is a Lidl advertising gem

Dr Ryan Wallman
05 Jan, 2018
This ad was recently run in the UK by supermarket chain Lidl.
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Are you too approving of your healthcare advertising?

Dr Ryan Wallman
05 Jan, 2018
How the pharmaceutical industry shapes healthcare advertising
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Advertising ignorance: why your brand needs to do grammar gooder

Dr Ryan Wallman
05 Jan, 2018
In the last few weeks alone, I have seen numerous examples – too many
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A picture of creative decay

Dr Ryan Wallman
05 Jan, 2018
The other day I saw a very strange blog post...
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Big, bold, beautiful … and budget-busting?

Julian Jones
07 Jan, 2018
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A contrarian smashes some shibboleths of modern marketing

Dr Ryan Wallman
05 Jan, 2018
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Useless wangers: are creatives redundant in the modern game?

Dr Ryan Wallman
05 Jan, 2018
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Watch out! Why bland is bad for brands

Dr Brandy Munro
29 Jan, 2024
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The 5 unhealthiest habits in healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The transformative power of typographic design

18 Apr, 2013
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The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
05 Jan, 2018
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Is it dumb to use humour to communicate a serious message?

Julian Jones
07 Jan, 2018
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