a creative agency that takes care of healthcare brands

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Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

The screaming room at the poop museum

Gauri Yardi
13 Dec, 2023
Make sure your messaging cuts through the 'caca-phony'.
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Can a bot write your new favourite Christmas movie?

Gauri Yardi
08 Dec, 2018
Making a bot watch 1,000 Christmas movies then write one of its own.
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Wellmark’s annual gift guide 2018

Dr Candice O’Sullivan
21 Feb, 2018
Wellmark’s semi-serious gift guide has got you (and them) covered!
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The worst headline ever written

Dr Ryan Wallman
24 Oct, 2017
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Med Men: where the parody lies

Dr Ryan Wallman
31 Aug, 2017
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Monkeys on typewriters

Dr Ryan Wallman
15 Aug, 2016
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A shocking role model for your advertising

Dr Ryan Wallman
24 May, 2016
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The dreaded millennial bug

Dr Ryan Wallman
19 Apr, 2016
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A glorious example of marketing nonsense

Dr Ryan Wallman
02 Dec, 2015
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Is tradition the newest trend in marketing?

Dr Ryan Wallman
05 Jan, 2018
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Hospital advertising that doesn’t suck

Dr Ryan Wallman
05 Jan, 2018
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The good, the bad and the ugly at Lions Health

Dr Ryan Wallman
05 Jan, 2018
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Do not copy this copy

Dr Ryan Wallman
05 Jan, 2018
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A festive flowchart

18 Dec, 2014
Have you been Naughty this year?
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Learnifying buzzwords: a practical guide

Dr Ryan Wallman
05 Jan, 2018
Everyone knows that if you want to sound impressive, you must optimise...
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The new acronyms that every marketer must know

Dr Ryan Wallman
05 Jan, 2018
If there’s one thing I’m sure we can all agree on, it’s that there is a worrying
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The copywriter’s dictionary

Dr Ryan Wallman
05 Jan, 2018
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A contrarian smashes some shibboleths of modern marketing

Dr Ryan Wallman
05 Jan, 2018
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Passionate. High standards. Looks a bit like an ogre.

Dr Ryan Wallman
05 Jan, 2018
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Any tagline you want, so long as it is ridiculous

Dr Ryan Wallman
05 Jan, 2018
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Top 10 quotes from Napoleon (applied to the creative industry)

Bryce Michelmore
03 Jan, 2018
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Basic principles: my toddler’s brand strategy

Dr Brandy Munro
29 Jan, 2024
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A breakthrough in the science of branding

Dr Ryan Wallman
05 Jan, 2018
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Social skills

Dr Ryan Wallman
05 Jan, 2018
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Copy me out, please

Dr Brandy Munro
29 Jan, 2024
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The 5 unhealthiest habits in healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The tough lessons they don’t teach you at uni

23 May, 2013
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AAA (Agency Acronym Acrimony)

Dr Ryan Wallman
05 Jan, 2018
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