a creative agency that takes care of healthcare brands

need a specialist
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Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Supporting stars: why creative teams need more than just a Prince

Dr Ryan Wallman
30 Aug, 2024
Supporting roles are integral to a great creative team.
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There’s no escaping the power of a creative team

Nicole Campbell
12 Jun, 2024
In any team, it takes everyone working together to win.
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Why the health? The power of healthcare communications

Dr Candice O’Sullivan
08 Apr, 2024
Healthcare campaigns can play a vital role in empowering patients.
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When disciplines meet: the magic of combining art and science

Leonie Beatson
07 Feb, 2024
Creative work that truly combines art and science
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Not your tibia-cal campaign – the anatomy of a primary healthcare nurse

Julia Mellios
12 Apr, 2023
We’re proud of this campaign – and not simply for our team's conceptual talent.
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The Goldilocks zone of creativity: getting the conditions just right

Dr Ryan Wallman
28 Sep, 2022
Certain conditions must be met before creativity is possible.
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What’s in a brand name?

Dr Candice O’Sullivan
01 Jul, 2022
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The cult of creativity

Dr Ryan Wallman
29 Sep, 2020
Creativity is not so much a revelation as a process of constant refinement.
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Medicine Avenue partners with the London International Awards

Dr Ryan Wallman
09 Sep, 2020
The new series of the Medicine Avenue podcast launched today.
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Wellmark on the (virtual) global stage at ZEE Melt

Dr Candice O’Sullivan
01 Jan, 2018
A summary of Ryan Wallman's talk at the ZEE Melt conference
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Brand stories, gangnam style

Dr Candice O’Sullivan
01 Jan, 2018
What can Korean BBQ and soju teach us about good old-fashioned storytelling?
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A simple solution to a complicated problem

Dr Ryan Wallman
05 Jan, 2018
New tactics are serving to make marketing far more complicated than it need be.
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A campaign that puts the eff in effective

Dr Ryan Wallman
05 Jan, 2018
Here are some thoughts on an advertising campaign I admire.
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The curious case of a creative genius

Dr Ryan Wallman
05 Jan, 2018
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Making creativity count: Wellmark in Marketing Week

Dr Ryan Wallman
05 Jan, 2018
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Wellmark’s feature article in Marketing Week

Dr Candice O’Sullivan
01 Jan, 2018
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Med Men: where the parody lies

Dr Ryan Wallman
05 Jan, 2018
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A mini-manifesto for our industry

Dr Ryan Wallman
05 Jan, 2018
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A shocking role model for your advertising

Dr Ryan Wallman
05 Jan, 2018
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Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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Release your hits

Dr Ryan Wallman
05 Jan, 2018
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Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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Hospital advertising that doesn’t suck

Dr Ryan Wallman
05 Jan, 2018
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I gatecrashed a party and met some healthy thinkers

Dr Ryan Wallman
05 Jan, 2018
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Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The winners from our second healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
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A fine example of a touching campaign

Dr Candice O’Sullivan
01 Jan, 2018
One of the key aims of many health promotion campaigns is to change people’s...
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A festive flowchart

18 Dec, 2014
Have you been Naughty this year?
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The winners from our first healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
A wonderful response to our healthcare advertising brief for One Minute Briefs.
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Encouraging healthy creativity with One Minute Briefs

Dr Ryan Wallman
05 Jan, 2018
teaming up with One Minute Briefs to run a healthcare advertising competition.
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Two not-quite-real examples of our healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
much healthcare advertising seems to deviate from generally accepted principles
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5 reasons why this is a Lidl advertising gem

Dr Ryan Wallman
05 Jan, 2018
This ad was recently run in the UK by supermarket chain Lidl.
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The new acronyms that every marketer must know

Dr Ryan Wallman
05 Jan, 2018
If there’s one thing I’m sure we can all agree on, it’s that there is a worrying
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A picture of creative decay

Dr Ryan Wallman
05 Jan, 2018
The other day I saw a very strange blog post...
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In a world of noise, maybe it’s time to listen

Mark Sammartino
04 Jan, 2018
In an ever-changing, fast-paced marketplace, there is always noise. We all try to make it; we all want to be heard. But how often do we listen?
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The copywriter’s dictionary

Dr Ryan Wallman
05 Jan, 2018
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Designing a new language

30 Apr, 2014
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Big, bold, beautiful … and budget-busting?

Julian Jones
07 Jan, 2018
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Codes and condoms: why some protection is vital for health

31 Mar, 2014
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Any tagline you want, so long as it is ridiculous

Dr Ryan Wallman
05 Jan, 2018
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How I learned to wrangle the rabbits of failure

18 Feb, 2014
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Don’t let your design get in the way of a sweet product

18 Feb, 2014
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Useless wangers: are creatives redundant in the modern game?

Dr Ryan Wallman
05 Jan, 2018
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For the creative thinker, the devil is in the detail

Dr Ryan Wallman
05 Jan, 2018
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Watch out! Why bland is bad for brands

Dr Brandy Munro
29 Jan, 2024
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Top 10 quotes from Napoleon (applied to the creative industry)

Bryce Michelmore
03 Jan, 2018
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A breakthrough in the science of branding

Dr Ryan Wallman
05 Jan, 2018
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Social skills

Dr Ryan Wallman
05 Jan, 2018
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OMG! An impossible brief

11 Jul, 2013
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The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
05 Jan, 2018
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AAA (Agency Acronym Acrimony)

Dr Ryan Wallman
05 Jan, 2018
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Is it dumb to use humour to communicate a serious message?

Julian Jones
07 Jan, 2018
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