a creative agency that takes care of healthcare brands

need a specialist
opinion?

Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Why the health? The power of healthcare communications

Dr Candice O’Sullivan
07 Feb, 2024
Healthcare campaigns can play a vital role in empowering patients.
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Not your tibia-cal campaign – the anatomy of a primary healthcare nurse

Julia Mellios
02 Feb, 2024
We’re proud of this campaign – and not simply for our team's conceptual talent.
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Allen keys, cat trees, and the value of expertise

Lith Peel
19 Jul, 2023
Beyond copywriting, medical writing might be the power tool your brand needs.
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Customer experience: how we apply it to our client relationships

Kristin McCourtie
02 Mar, 2023
What are the core ingredients for strong client relationships?
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Taking a holistic approach to your healthcare communications

Julia Mellios
13 Jan, 2023
A holistic approach can improve the health of your brand.
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A new era: Candice O’Sullivan becomes our Managing Director

Dr Ryan Wallman
28 Sep, 2022
We're ushering in a new era at Wellmark, with a new Managing Director.
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What’s in a brand name?

Dr Candice O’Sullivan
18 Aug, 2022
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Making the most of video in your healthcare communications

Ali Edmonds
07 Jun, 2021
With video being so popular, it makes sense to use it for your communications.
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Pandemic trends: impact of changing consumer sentiments on healthcare marketing

Dr Candice O’Sullivan
06 May, 2021
A look at how consumer behaviour has changed in the Covid era.
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21 simple ways to improve your healthcare communications

Gauri Yardi
31 Jul, 2020
Make it quick and easy for consumers to hear your message.
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Navigating the latest Ahpra advertising guidelines

Angelica Papanicolaou
16 Mar, 2021
Jump onboard as we explore the latest Ahpra advertising guidelines
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A time to be vulnerable

Dr Ryan Wallman
05 Jan, 2018
Admissions of vulnerability can be a catalyst for communication.
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Medicine Avenue partners with the London International Awards

Dr Ryan Wallman
05 Jan, 2018
The new series of the Medicine Avenue podcast launched today.
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Shortlisted for Creativepool’s Annual 2020 awards

Dr Candice O’Sullivan
01 Jan, 2018
Newlife IVF brand identity shortlisted for Creativepool's Annual 2020 awards
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A primer for SMA and other rare hereditary disease

Dr Candice O’Sullivan
01 Jan, 2018
A new suite of educational resources to boost awareness of SMA
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5 essentials for marketing your healthcare practice during a pandemic

Dr Candice O’Sullivan
01 Jan, 2018
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Finalists at the Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
Our glittertastic guidelines are in the mix.
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Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
03 Jan, 2018
Last week I attended the Mumbrella Health Marketing Summit in Sydney.
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Med Men: where the parody lies

Dr Ryan Wallman
05 Jan, 2018
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Staying human within the machine

Dr Ryan Wallman
05 Jan, 2018
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Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018
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Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018
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Hospital advertising that doesn’t suck

Dr Ryan Wallman
05 Jan, 2018
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Stop ‘making a difference’. Stop it now.

Dr Ryan Wallman
05 Jan, 2018
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Nudge nudge, win-win

Dr Ryan Wallman
05 Jan, 2018
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I gatecrashed a party and met some healthy thinkers

Dr Ryan Wallman
05 Jan, 2018
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Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The winners from our second healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
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A fine example of a touching campaign

Dr Candice O’Sullivan
01 Jan, 2018
One of the key aims of many health promotion campaigns is to change people’s...
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The winners from our first healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
A wonderful response to our healthcare advertising brief for One Minute Briefs.
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Encouraging healthy creativity with One Minute Briefs

Dr Ryan Wallman
05 Jan, 2018
teaming up with One Minute Briefs to run a healthcare advertising competition.
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Two not-quite-real examples of our healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
much healthcare advertising seems to deviate from generally accepted principles
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An agency in the room is worth …

Dr Brandy Munro
29 Jan, 2024
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Are you too approving of your healthcare advertising?

Dr Ryan Wallman
05 Jan, 2018
How the pharmaceutical industry shapes healthcare advertising
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Passionate. High standards. Looks a bit like an ogre.

Dr Ryan Wallman
05 Jan, 2018
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Codes and condoms: why some protection is vital for health

31 Mar, 2014
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The wild geese of healthcare communications

Dr Ryan Wallman
05 Jan, 2018
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What my dog knows about the art of persuasion

13 Mar, 2014
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Treat your patient support program like a drug

Dr Candice O’Sullivan
01 Jan, 2018
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A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan
01 Jan, 2018
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The 5 unhealthiest habits in healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
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The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
05 Jan, 2018
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Is it dumb to use humour to communicate a serious message?

Julian Jones
07 Jan, 2018
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Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan
01 Jan, 2018
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Death by a thousand price cuts: is commoditisation killing med comms?

Dr Ryan Wallman
05 Jan, 2018
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The trouble with ‘content marketing’

11 Dec, 2012
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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan
01 Jan, 2018
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Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman
05 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
01 Jan, 2018
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