a creative agency that takes care of healthcare brands

A campaign that puts the eff in effective

Dr Ryan Wallman
10 Aug, 2018
Here are some thoughts on an advertising campaign I admire.

The curious case of a creative genius

Dr Ryan Wallman
27 Jun, 2018

Making creativity count: Wellmark in Marketing Week

Dr Ryan Wallman
15 Mar, 2018

Wellmark’s feature article in Marketing Week

Dr Candice O’Sullivan
21 Feb, 2018

The worst headline ever written

Dr Ryan Wallman
24 Oct, 2017

Med Men: where the parody lies

Dr Ryan Wallman
27 Sep, 2017

A mini-manifesto for our industry

Dr Ryan Wallman
15 Aug, 2016

A shocking role model for your advertising

Dr Ryan Wallman
19 Jul, 2016

Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
31 May, 2016

Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
05 Jan, 2018

Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018

Release your hits

Dr Ryan Wallman
05 Jan, 2018

Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
05 Jan, 2018

Hospital advertising that doesn’t suck

Dr Ryan Wallman
05 Jan, 2018

Stop ‘making a difference’. Stop it now.

Dr Ryan Wallman
05 Jan, 2018

I gatecrashed a party and met some healthy thinkers

Dr Ryan Wallman
05 Jan, 2018

Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
05 Jan, 2018

The winners from our second healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018

A fine example of a touching campaign

Dr Candice O’Sullivan
01 Jan, 2018
One of the key aims of many health promotion campaigns is to change people’s...

A festive flowchart

18 Dec, 2014
Have you been Naughty this year?

Learnifying buzzwords: a practical guide

Dr Ryan Wallman
05 Jan, 2018
Everyone knows that if you want to sound impressive, you must optimise...

The winners from our first healthcare advertising brief

Dr Ryan Wallman
05 Jan, 2018
A wonderful response to our healthcare advertising brief for One Minute Briefs.

Encouraging healthy creativity with One Minute Briefs

Dr Ryan Wallman
05 Jan, 2018
teaming up with One Minute Briefs to run a healthcare advertising competition.

Two not-quite-real examples of our healthcare advertising

Dr Ryan Wallman
05 Jan, 2018
much healthcare advertising seems to deviate from generally accepted principles

5 reasons why this is a Lidl advertising gem

Dr Ryan Wallman
05 Jan, 2018
This ad was recently run in the UK by supermarket chain Lidl.

The new acronyms that every marketer must know

Dr Ryan Wallman
05 Jan, 2018
If there’s one thing I’m sure we can all agree on, it’s that there is a worrying

A picture of creative decay

Dr Ryan Wallman
05 Jan, 2018
The other day I saw a very strange blog post...

In a world of noise, maybe it’s time to listen

Mark Sammartino
04 Jan, 2018
In an ever-changing, fast-paced marketplace, there is always noise. We all try to make it; we all want to be heard. But how often do we listen?

The copywriter’s dictionary

Dr Ryan Wallman
05 Jan, 2018

Designing a new language

30 Apr, 2014

Big, bold, beautiful … and budget-busting?

Julian Jones
07 Jan, 2018

Codes and condoms: why some protection is vital for health

31 Mar, 2014

Any tagline you want, so long as it is ridiculous

Dr Ryan Wallman
05 Jan, 2018

Don’t let your design get in the way of a sweet product

18 Feb, 2014

How I learned to wrangle the rabbits of failure

18 Feb, 2014

Useless wangers: are creatives redundant in the modern game?

Dr Ryan Wallman
05 Jan, 2018

What’s old is new again

Mark Sammartino
04 Jan, 2018

For the creative thinker, the devil is in the detail

Dr Ryan Wallman
05 Jan, 2018

Watch out! Why bland is bad for brands

Dr Brandy Munro
06 Jan, 2018

Top 10 quotes from Napoleon (applied to the creative industry)

Bryce Michelmore
03 Jan, 2018

A breakthrough in the science of branding

Dr Ryan Wallman
05 Jan, 2018

Making sense of print in a digital age

Mark Sammartino
04 Jan, 2018

Social skills

Dr Ryan Wallman
05 Jan, 2018

OMG! An impossible brief

11 Jul, 2013

The transformative power of typographic design

18 Apr, 2013

The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
05 Jan, 2018

AAA (Agency Acronym Acrimony)

Dr Ryan Wallman
05 Jan, 2018

Is it dumb to use humour to communicate a serious message?

Julian Jones
07 Jan, 2018