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Making zero a hero in your marketing communications
Lith Peel
12 Jun, 2024
There is a strong case for adding some zero to your marketing communications.
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Why the health? The power of healthcare communications
Dr Candice O’Sullivan
07 Feb, 2024
Healthcare campaigns can play a vital role in empowering patients.
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Not your tibia-cal campaign – the anatomy of a primary healthcare nurse
Julia Mellios
02 Feb, 2024
We’re proud of this campaign – and not simply for our team's conceptual talent.
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Allen keys, cat trees, and the value of expertise
Lith Peel
19 Jul, 2023
Beyond copywriting, medical writing might be the power tool your brand needs.
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Customer experience: how we apply it to our client relationships
Kristin McCourtie
02 Mar, 2023
What are the core ingredients for strong client relationships?
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Taking a holistic approach to your healthcare communications
Julia Mellios
13 Jan, 2023
A holistic approach can improve the health of your brand.
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A new era: Candice O’Sullivan becomes our Managing Director
Dr Ryan Wallman
28 Sep, 2022
We're ushering in a new era at Wellmark, with a new Managing Director.
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What’s in a brand name?
Dr Candice O’Sullivan
18 Aug, 2022
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Making the most of video in your healthcare communications
Ali Edmonds
07 Jun, 2021
With video being so popular, it makes sense to use it for your communications.
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Pandemic trends: impact of changing consumer sentiments on healthcare marketing
Dr Candice O’Sullivan
01 Jan, 2018
A look at how consumer behaviour has changed in the Covid era.
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21 simple ways to improve your healthcare communications
Gauri Yardi
31 Jul, 2020
Make it quick and easy for consumers to hear your message.
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Navigating the latest Ahpra advertising guidelines
Angelica Papanicolaou
16 Mar, 2021
Jump onboard as we explore the latest Ahpra advertising guidelines
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A time to be vulnerable
Dr Ryan Wallman
05 Jan, 2018
Admissions of vulnerability can be a catalyst for communication.
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Medicine Avenue partners with the London International Awards
Dr Ryan Wallman
05 Jan, 2018
The new series of the Medicine Avenue podcast launched today.
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Shortlisted for Creativepool’s Annual 2020 awards
Dr Candice O’Sullivan
01 Jan, 2018
Newlife IVF brand identity shortlisted for Creativepool's Annual 2020 awards
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A primer for SMA and other rare hereditary disease
Dr Candice O’Sullivan
01 Jan, 2018
A new suite of educational resources to boost awareness of SMA
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5 essentials for marketing your healthcare practice during a pandemic
Dr Candice O’Sullivan
01 Jan, 2018
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Finalists at the Creative Floor Healthcare Awards
Dr Ryan Wallman
05 Jan, 2018
Our glittertastic guidelines are in the mix.
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Data and disruption: some thoughts on the Mumbrella Health Marketing Summit
Bryce Michelmore
03 Jan, 2018
Last week I attended the Mumbrella Health Marketing Summit in Sydney.
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Med Men: where the parody lies
Dr Ryan Wallman
05 Jan, 2018
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Staying human within the machine
Dr Ryan Wallman
05 Jan, 2018
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Winners at the 2016 Creative Floor Healthcare Awards
Dr Ryan Wallman
05 Jan, 2018
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Finalists in the Creative Floor Healthcare Awards
Dr Ryan Wallman
05 Jan, 2018
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Hot Copy podcast: interview with our Head of Copy
Dr Ryan Wallman
05 Jan, 2018
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Unconventional Wisdom: an interview with our Head of Copy
Dr Ryan Wallman
05 Jan, 2018
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Hospital advertising that doesn’t suck
Dr Ryan Wallman
05 Jan, 2018
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Nudge nudge, win-win
Dr Ryan Wallman
05 Jan, 2018
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I gatecrashed a party and met some healthy thinkers
Dr Ryan Wallman
05 Jan, 2018
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Taking a Sharp approach to healthcare advertising
Dr Ryan Wallman
05 Jan, 2018
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The winners from our second healthcare advertising brief
Dr Ryan Wallman
05 Jan, 2018
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A fine example of a touching campaign
Dr Candice O’Sullivan
01 Jan, 2018
One of the key aims of many health promotion campaigns is to change people’s...
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The winners from our first healthcare advertising brief
Dr Ryan Wallman
05 Jan, 2018
A wonderful response to our healthcare advertising brief for One Minute Briefs.
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Encouraging healthy creativity with One Minute Briefs
Dr Ryan Wallman
05 Jan, 2018
teaming up with One Minute Briefs to run a healthcare advertising competition.
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Two not-quite-real examples of our healthcare advertising
Dr Ryan Wallman
05 Jan, 2018
much healthcare advertising seems to deviate from generally accepted principles
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An agency in the room is worth …
Dr Brandy Munro
29 Jan, 2024
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Are you too approving of your healthcare advertising?
Dr Ryan Wallman
05 Jan, 2018
How the pharmaceutical industry shapes healthcare advertising
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Passionate. High standards. Looks a bit like an ogre.
Dr Ryan Wallman
05 Jan, 2018
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Codes and condoms: why some protection is vital for health
31 Mar, 2014
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The wild geese of healthcare communications
Dr Ryan Wallman
05 Jan, 2018
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What my dog knows about the art of persuasion
13 Mar, 2014
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Treat your patient support program like a drug
Dr Candice O’Sullivan
01 Jan, 2018
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A service mentality key as pharma’s business model changes
Dr Candice O’Sullivan
01 Jan, 2018
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The 5 unhealthiest habits in healthcare advertising
Dr Ryan Wallman
05 Jan, 2018
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The rhino in the room: healthcare advertising has problems
Dr Ryan Wallman
05 Jan, 2018
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Is it dumb to use humour to communicate a serious message?
Julian Jones
07 Jan, 2018
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Making digital an integral part of medical communications: lessons from clinical practice
Dr Candice O’Sullivan
01 Jan, 2018
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Death by a thousand price cuts: is commoditisation killing med comms?
Dr Ryan Wallman
05 Jan, 2018
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The trouble with ‘content marketing’
11 Dec, 2012
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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd
Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having
Dr Candice O’Sullivan
01 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 3: Be the first
Dr Candice O’Sullivan
01 Jan, 2018
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Retail therapy: what pharma brands can learn from the retail sector
Dr Ryan Wallman
05 Jan, 2018
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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland
Dr Candice O’Sullivan
01 Jan, 2018
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