a creative agency that takes care of healthcare brands

need a specialist
opinion?

Join us here for our insights into
healthcare and other marketing
communications. Plus the occasional
rant from our opinionated doctors.

Supporting stars: why creative teams need more than just a Prince

Dr Ryan Wallman
05 Dec, 2024
Supporting roles are integral to a great creative team.
Read more

Making zero a hero in your marketing communications

Lith Peel
25 Nov, 2024
There is a strong case for adding some zero to your marketing communications.
Read more

Viva Las Vegas! Wellmark at the London International Awards

Dr Ryan Wallman
29 Oct, 2024
Ryan's experience of being a pharma juror at the London International Awards.
Read more

There’s no escaping the power of a creative team

Nicole Campbell
30 Aug, 2024
In any team, it takes everyone working together to win.
Read more

The magical synergy of organic and paid social media

Tracey Hazelwood
24 Jul, 2024
The full potential of social media marketing depends on a strategic mix.
Read more

Why the health? The power of healthcare communications

Dr Candice O’Sullivan
12 Jun, 2024
Healthcare campaigns can play a vital role in empowering patients.
Read more

When disciplines meet: the magic of combining art and science

Leonie Beatson
08 Apr, 2024
Creative work that truly combines art and science
Read more

The screaming room at the poop museum

Gauri Yardi
01 Mar, 2024
Make sure your messaging cuts through the 'caca-phony'.
Read more

Not your tibia-cal campaign – the anatomy of a primary healthcare nurse

Julia Mellios
07 Feb, 2024
We’re proud of this campaign – and not simply for our team's conceptual talent.
Read more

Allen keys, cat trees, and the value of expertise

Lith Peel
02 Feb, 2024
Beyond copywriting, medical writing might be the power tool your brand needs.
Read more

Can a bot write your new favourite Christmas movie?

Gauri Yardi
13 Dec, 2023
Making a bot watch 1,000 Christmas movies then write one of its own.
Read more

Making our mark for 25 years!

Dr Candice O’Sullivan
12 Oct, 2023
This month, Wellmark proudly celebrates its 25th anniversary!
Read more

Customer experience: how we apply it to our client relationships

Kristin McCourtie
19 Jul, 2023
What are the core ingredients for strong client relationships?
Read more

How can your agency support your CX efforts?

Dr Candice O’Sullivan
15 May, 2023
By ensuring delivery of a seamless experience, CX is a natural fit for agencies.
Read more

The Goldilocks zone of creativity: getting the conditions just right

Dr Ryan Wallman
12 Apr, 2023
Certain conditions must be met before creativity is possible.
Read more

The big reset: the great resignation makes strategy trendy again

Dr Candice O’Sullivan
16 Mar, 2023
Strategic thinking has never been more critical to the success of brands.
Read more

Taking a holistic approach to your healthcare communications

Julia Mellios
02 Mar, 2023
A holistic approach can improve the health of your brand.
Read more

A new era: Candice O’Sullivan becomes our Managing Director

Dr Ryan Wallman
13 Jan, 2023
We're ushering in a new era at Wellmark, with a new Managing Director.
Read more

It doesn’t matter how great your brand is if no-one knows about it

Dr Candice O’Sullivan
17 Oct, 2022
Beyond word of mouth, advertising is the gateway to brand awareness.
Read more

What’s in a brand name?

Dr Candice O’Sullivan
28 Sep, 2022
Read more

Making the most of video in your healthcare communications

Ali Edmonds
18 Aug, 2022
With video being so popular, it makes sense to use it for your communications.
Read more

The cult of creativity

Dr Ryan Wallman
01 Jul, 2022
Creativity is not so much a revelation as a process of constant refinement.
Read more

Do brand values really matter?

Dr Candice O’Sullivan
01 Jun, 2022
What do brand values offer to a company? It depends on how they're treated.
Read more

What’s up, doc? Are you on TikTok?!

Jacinta Manivong
13 May, 2022
Healthcare professionals are building a significant following on TikTok.
Read more

Bach to the future: the role of composition in creativity

Dr Ryan Wallman
24 Mar, 2022
Creativity is more often a process of inheritance than a de novo event.
Read more

Building rapport in a global pandemic

Bryce Michelmore
23 Feb, 2022
When so many interactions take place through a screen, how do you build rapport?
Read more

Web accessibility is not a magic button

Jason Shanks
18 Nov, 2021
It's crucial to your website's success, so don't let it be an afterthought!
Read more

Running their own race: the problem with demographic generalisations

Dr Ryan Wallman
26 Jul, 2021
In marketing, demographics can mislead us about people's true motivations.
Read more

Pandemic trends: impact of changing consumer sentiments on healthcare marketing

Dr Candice O’Sullivan
07 Jun, 2021
A look at how consumer behaviour has changed in the Covid era.
Read more

21 simple ways to improve your healthcare communications

Gauri Yardi
06 May, 2021
Make it quick and easy for consumers to hear your message.
Read more

Navigating the latest Ahpra advertising guidelines

Angelica Papanicolaou
18 Mar, 2021
Jump onboard as we explore the latest Ahpra advertising guidelines
Read more

A time to be vulnerable

Dr Ryan Wallman
04 Nov, 2020
Admissions of vulnerability can be a catalyst for communication.
Read more

Medicine Avenue partners with the London International Awards

Dr Ryan Wallman
29 Sep, 2020
The new series of the Medicine Avenue podcast launched today.
Read more

What my hall table taught me about copywriting

Gauri Yardi
16 Sep, 2020
Using persuasive principles, I attempt to market tidying my hall table to myself
Read more

Wellmark on the (virtual) global stage at ZEE Melt

Dr Candice O’Sullivan
09 Sep, 2020
A summary of Ryan Wallman's talk at the ZEE Melt conference
Read more

Shortlisted for Creativepool’s Annual 2020 awards

Dr Candice O’Sullivan
01 Sep, 2020
Newlife IVF brand identity shortlisted for Creativepool's Annual 2020 awards
Read more

A primer for SMA and other rare hereditary disease

Dr Candice O’Sullivan
31 Aug, 2020
A new suite of educational resources to boost awareness of SMA
Read more

Creating the illusion of life: an analysis of motion in digital design

Ali Edmonds
27 Aug, 2020
How motion can be used in UX and UI digital marketing design
Read more

5 essentials for marketing your healthcare practice during a pandemic

Dr Candice O’Sullivan
29 Jul, 2020
Read more

Brand stories, gangnam style

Dr Candice O’Sullivan
02 Sep, 2019
What can Korean BBQ and soju teach us about good old-fashioned storytelling?
Read more

A simple solution to a complicated problem

Dr Ryan Wallman
19 Aug, 2019
New tactics are serving to make marketing far more complicated than it need be.
Read more

A doctor of sorts

Dr Candice O’Sullivan
07 Aug, 2019
I left medicine but 13 years on, I'm still a doctor of sorts.
Read more

Finalists at the Creative Floor Healthcare Awards

Dr Ryan Wallman
06 Jun, 2019
Our glittertastic guidelines are in the mix.
Read more

A campaign that puts the eff in effective

Dr Ryan Wallman
10 Jan, 2019
Here are some thoughts on an advertising campaign I admire.
Read more

Wellmark’s annual gift guide 2018

Dr Candice O’Sullivan
08 Dec, 2018
Wellmark’s semi-serious gift guide has got you (and them) covered!
Read more

Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
28 Aug, 2018
Last week I attended the Mumbrella Health Marketing Summit in Sydney.
Read more

The curious case of a creative genius

Dr Ryan Wallman
10 Aug, 2018
Read more

Making creativity count: Wellmark in Marketing Week

Dr Ryan Wallman
27 Jun, 2018
Read more

Wellmark’s feature article in Marketing Week

Dr Candice O’Sullivan
15 Mar, 2018
Read more

Med Men: where the parody lies

Dr Ryan Wallman
24 Oct, 2017
Read more

A mini-manifesto for our industry

Dr Ryan Wallman
27 Sep, 2017
Read more

Monkeys on typewriters

Dr Ryan Wallman
31 Aug, 2017
Read more

Staying human within the machine

Dr Ryan Wallman
06 Jul, 2017
Read more

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Dr Candice O’Sullivan
06 Feb, 2017
Read more

Our biggest hits of the year (and some new stuff)

Dr Ryan Wallman
19 Dec, 2016
Read more

The problem of a marketer left to his own devices

Dr Ryan Wallman
07 Nov, 2016
Read more

A video of marketers talking a lot (but saying little)

Dr Ryan Wallman
07 Sep, 2016
Read more

A shocking role model for your advertising

Dr Ryan Wallman
15 Aug, 2016
Read more

Isolated and full of wind

Dr Ryan Wallman
03 Aug, 2016
Read more

Winners at the 2016 Creative Floor Healthcare Awards

Dr Ryan Wallman
19 Jul, 2016
Read more

Bored of your brand? Good.

Dr Ryan Wallman
06 Jul, 2016
Read more

Finalists in the Creative Floor Healthcare Awards

Dr Ryan Wallman
31 May, 2016
Read more

The dreaded millennial bug

Dr Ryan Wallman
24 May, 2016
Read more

Hot Copy podcast: interview with our Head of Copy

Dr Ryan Wallman
12 May, 2016
Read more

A glorious example of marketing nonsense

Dr Ryan Wallman
19 Apr, 2016
Read more

Release your hits

Dr Ryan Wallman
30 Mar, 2016
Read more

Unconventional Wisdom: an interview with our Head of Copy

Dr Ryan Wallman
29 Feb, 2016
Read more

Is tradition the newest trend in marketing?

Dr Ryan Wallman
02 Dec, 2015
Read more

Plus ça change

Dr Ryan Wallman
24 Nov, 2015
Read more

Hospital advertising that doesn’t suck

Dr Ryan Wallman
12 Oct, 2015
Read more

The cheat’s guide to sensible marketing

Dr Ryan Wallman
09 Sep, 2015
Read more

Nudge nudge, win-win

Dr Ryan Wallman
11 Aug, 2015
Read more

The good, the bad and the ugly at Lions Health

Dr Ryan Wallman
01 Jul, 2015
Read more

I gatecrashed a party and met some healthy thinkers

Dr Ryan Wallman
22 Apr, 2015
Read more

Taking a Sharp approach to healthcare advertising

Dr Ryan Wallman
15 Apr, 2015
Read more

The winners from our second healthcare advertising brief

Dr Ryan Wallman
09 Apr, 2015
Read more

Common-sense marketing for the man next door

Dr Candice O’Sullivan
25 Mar, 2015
Read more

The silent ad that spoke volumes

Dr Ryan Wallman
02 Mar, 2015
Read more

A fine example of a touching campaign

Dr Candice O’Sullivan
25 Feb, 2015
One of the key aims of many health promotion campaigns is to change people’s...
Read more

When endorsement does not imply endorsement

Dr Ryan Wallman
29 Jan, 2015
Imagine, for a moment, that you are a hiring manager receiving job applications.
Read more

Our 10 most popular blog posts in 2014

Dr Ryan Wallman
18 Dec, 2014
A list of our 'greatest hits' in 2014.
Read more

A festive flowchart

18 Dec, 2014
Have you been Naughty this year?
Read more

The winners from our first healthcare advertising brief

Dr Ryan Wallman
24 Nov, 2014
A wonderful response to our healthcare advertising brief for One Minute Briefs.
Read more

Encouraging healthy creativity with One Minute Briefs

Dr Ryan Wallman
18 Nov, 2014
teaming up with One Minute Briefs to run a healthcare advertising competition.
Read more

Two not-quite-real examples of our healthcare advertising

Dr Ryan Wallman
16 Nov, 2014
much healthcare advertising seems to deviate from generally accepted principles
Read more

An agency in the room is worth …

Dr Brandy Munro
28 Oct, 2014
Read more

Is our brand right for the market?

Dr Candice O’Sullivan
06 Oct, 2014
Is your brand known for what matters most to your clients?
Read more

5 reasons why this is a Lidl advertising gem

Dr Ryan Wallman
06 Oct, 2014
This ad was recently run in the UK by supermarket chain Lidl.
Read more

The new acronyms that every marketer must know

Dr Ryan Wallman
22 Sep, 2014
If there’s one thing I’m sure we can all agree on, it’s that there is a worrying
Read more

The Visible Expert: new research shows the benefits of thought leaders in professional services

16 Sep, 2014
If an expert falls in the forest and no one sees him, does it affect his brand?
Read more

Are you too approving of your healthcare advertising?

Dr Ryan Wallman
02 Sep, 2014
How the pharmaceutical industry shapes healthcare advertising
Read more

A picture of creative decay

Dr Ryan Wallman
17 Jun, 2014
The other day I saw a very strange blog post...
Read more

In a world of noise, maybe it’s time to listen

Mark Sammartino
12 Jun, 2014
In an ever-changing, fast-paced marketplace, there is always noise. We all try to make it; we all want to be heard. But how often do we listen?
Read more

The copywriter’s dictionary

Dr Ryan Wallman
21 May, 2014
Read more

The consumer complex

Dr Ryan Wallman
08 May, 2014
Read more

Are your stars stuck between a rock and a hard place?

Dr Candice O’Sullivan
01 May, 2014
Read more

Designing a new language

30 Apr, 2014
Read more

The power of the personal for professionals

Dr Ryan Wallman
28 Apr, 2014
Read more

Big, bold, beautiful … and budget-busting?

Julian Jones
22 Apr, 2014
Read more

Just hatched

Dr Candice O’Sullivan
17 Apr, 2014
Read more

A contrarian smashes some shibboleths of modern marketing

Dr Ryan Wallman
11 Apr, 2014
Read more

I say, old chap, does your brand have no charm?

Dr Ryan Wallman
08 Apr, 2014
Read more

& what???

Dr Candice O’Sullivan
04 Apr, 2014
Read more

Passionate. High standards. Looks a bit like an ogre.

Dr Ryan Wallman
02 Apr, 2014
Read more

Content as a continuous professional development tool

Dr Candice O’Sullivan
02 Apr, 2014
Read more

Codes and condoms: why some protection is vital for health

31 Mar, 2014
Read more

The secret recipe for brand longevity?

Bryce Michelmore
26 Mar, 2014
Read more

Handle with care: managing the Twitter presence of your professional services firm

Dr Candice O’Sullivan
25 Mar, 2014
Read more

The wild geese of healthcare communications

Dr Ryan Wallman
20 Mar, 2014
Read more

What my dog knows about the art of persuasion

13 Mar, 2014
Read more

Mexican Coke ‘the real thing’ when it comes to brand loyalty

Bryce Michelmore
12 Mar, 2014
Read more

Treat your patient support program like a drug

Dr Candice O’Sullivan
06 Mar, 2014
Read more

A service mentality key as pharma’s business model changes

Dr Candice O’Sullivan
05 Mar, 2014
Read more

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

03 Mar, 2014
Read more

The inside word: how one professional services firm is solving the ‘content conundrum’

27 Feb, 2014
Read more

Fact: the social firm has more channels to market

Dr Candice O’Sullivan
25 Feb, 2014
Read more

Website design: who are you trying to impress?

Mark Sammartino
21 Feb, 2014
Read more

Any tagline you want, so long as it is ridiculous

Dr Ryan Wallman
19 Feb, 2014
Read more

How I learned to wrangle the rabbits of failure

18 Feb, 2014
Read more

Don’t let your design get in the way of a sweet product

18 Feb, 2014
Read more

How to get your employees to feel the love when it matters most

Bryce Michelmore
13 Feb, 2014
Read more

So you want to be different?

Dr Candice O’Sullivan
23 Jan, 2014
Read more

Useless wangers: are creatives redundant in the modern game?

Dr Ryan Wallman
16 Jan, 2014
Read more

Is a journalist really the best person to tell your story?

Dr Candice O’Sullivan
17 Dec, 2013
Read more

Retail is dead … or is it?

Julian Jones
16 Dec, 2013
Read more

Smart firms use social skills to increase their brand equity

Dr Candice O’Sullivan
11 Dec, 2013
Read more

For the creative thinker, the devil is in the detail

Dr Ryan Wallman
09 Dec, 2013
Read more

Watch out! Why bland is bad for brands

Dr Brandy Munro
27 Nov, 2013
Read more

Top 10 quotes from Napoleon (applied to the creative industry)

Bryce Michelmore
14 Nov, 2013
Read more

Basic principles: my toddler’s brand strategy

Dr Brandy Munro
06 Nov, 2013
Read more

A breakthrough in the science of branding

Dr Ryan Wallman
30 Oct, 2013
Read more

Content’s biggest enemy

Dr Candice O’Sullivan
30 Oct, 2013
Read more

The pretension trap: why buzzwords are hurting your business

Dr Ryan Wallman
23 Oct, 2013
Read more

How content moves your prospects further down the sales funnel

Dr Candice O’Sullivan
21 Oct, 2013
Read more

Do you know why you are striving for a social business?

Dr Candice O’Sullivan
11 Oct, 2013
Read more

Social skills

Dr Ryan Wallman
07 Oct, 2013
Read more

What defines genuine thought leadership?

Dr Candice O’Sullivan
04 Oct, 2013
Read more

Social media for professionals: the value of networking by proxy

Dr Candice O’Sullivan
24 Sep, 2013
Read more

Copy me out, please

Dr Brandy Munro
06 Sep, 2013
Read more

Growth tonic: how marketers can deliver growth in the current conditions

Dr Ryan Wallman
02 Sep, 2013
Read more

How do pharma brands achieve growth in the current conditions?

Dr Candice O’Sullivan
12 Jul, 2013
Read more

OMG! An impossible brief

11 Jul, 2013
Read more

The dark(ish) secrets of our Head of Copy

Dr Ryan Wallman
13 Jun, 2013
Read more

Need some branding advice fit for a king this Queen’s birthday?

Dr Candice O’Sullivan
07 Jun, 2013
Read more

Social media in marketing: lessons from a sceptic

Dr Ryan Wallman
06 Jun, 2013
Read more

The 5 unhealthiest habits in healthcare advertising

Dr Ryan Wallman
30 May, 2013
Read more

The tough lessons they don’t teach you at uni

23 May, 2013
Read more

Satisfying your customers: a lesson from the vet world

Dr Brandy Munro
15 May, 2013
Read more

Medical approval malaise

Dr Ryan Wallman
08 May, 2013
Read more

How @WarrenBuffett got over 200 000 Twitter followers in less than a day

Dr Candice O’Sullivan
03 May, 2013
Read more

Getting naked for Satan: the importance of a good brand story

Bryce Michelmore
01 May, 2013
Read more

Inspiring interactive design from a Wellmark alumnus

Leonie Beatson
15 Apr, 2013
Read more

The rhino in the room: healthcare advertising has problems

Dr Ryan Wallman
10 Apr, 2013
Read more

Content marketing the ideal antidote for what ails pharma selling

Dr Candice O’Sullivan
10 Apr, 2013
Read more

AAA (Agency Acronym Acrimony)

Dr Ryan Wallman
09 Apr, 2013
Read more

Crafting your brand – a pattern for success

Dr Brandy Munro
09 Apr, 2013
Read more

The silent conversation of lead generation content marketing

Dr Candice O’Sullivan
05 Apr, 2013
Read more

The 8½ worst copy mistakes you can make

Dr Ryan Wallman
03 Apr, 2013
Read more

Is it dumb to use humour to communicate a serious message?

Julian Jones
28 Mar, 2013
Read more

Social media for professionals: how to get others to share your content

Dr Candice O’Sullivan
25 Mar, 2013
Read more

Couldn’t see that coming: how marketing evolves with new technologies

Bryce Michelmore
25 Mar, 2013
Read more

Social media as a word-of-mouth tool for professionals

Dr Candice O’Sullivan
18 Mar, 2013
Read more

What’s the big (data) deal?

Dr Ryan Wallman
05 Mar, 2013
Read more

Does social media deserve your firm’s attention?

Dr Candice O’Sullivan
04 Mar, 2013
Read more

Beautiful utility: a design to inspire

Julian Jones
04 Mar, 2013
Read more

Making digital an integral part of medical communications: lessons from clinical practice

Dr Candice O’Sullivan
18 Feb, 2013
Read more

Death by a thousand price cuts: is commoditisation killing med comms?

Dr Ryan Wallman
12 Feb, 2013
Read more

Annual reports we admire: Austria Solar

Dr Ryan Wallman
29 Jan, 2013
Read more

Brand power: why investing in the irrational is entirely rational

Bryce Michelmore
23 Jan, 2013
Read more

Pharmaphorum article: is commoditisation killing med comms?

Dr Ryan Wallman
09 Jan, 2013
Read more

What changes will we see in marketing communications in 2013?

Dr Candice O’Sullivan
21 Dec, 2012
Read more

The twelfth day of Christmas

Dr Ryan Wallman
21 Dec, 2012
Read more

The eleventh day of Christmas

Dr Ryan Wallman
20 Dec, 2012
Read more

The tenth day of Christmas

Dr Ryan Wallman
19 Dec, 2012
Read more

The ninth day of Christmas

Dr Ryan Wallman
18 Dec, 2012
Read more

The eighth day of Christmas

Dr Ryan Wallman
17 Dec, 2012
Read more

The seventh day of Christmas

Dr Ryan Wallman
14 Dec, 2012
Read more

The sixth day of Christmas

Dr Ryan Wallman
13 Dec, 2012
Read more

The fifth day of Christmas

Dr Ryan Wallman
12 Dec, 2012
Read more

The trouble with ‘content marketing’

11 Dec, 2012
Read more

The fourth day of Christmas

Dr Ryan Wallman
10 Dec, 2012
Read more

The third day of Christmas

Dr Ryan Wallman
10 Dec, 2012
Read more

The second day of Christmas

Dr Ryan Wallman
07 Dec, 2012
Read more

The first day of Christmas

Dr Ryan Wallman
06 Dec, 2012
Read more

Licence to change: my Bond branding lesson

Bryce Michelmore
29 Nov, 2012
Read more

Six branding lessons from Click Frenzy

Dr Candice O’Sullivan
23 Nov, 2012
Read more

Wellmark to design and produce ESAA’s flagship publication

Bryce Michelmore
23 Nov, 2012
Read more

A tale of two strategies: marketing lessons from retail pharmacy

21 Nov, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Dr Candice O’Sullivan
15 Nov, 2012
Read more

Why it pays to keep your agency in the loop

15 Nov, 2012
Read more

Social media use by healthcare providers: a matter of opinion

15 Nov, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Dr Candice O’Sullivan
31 Oct, 2012
Read more

What an Allen key can teach you about marketing

Dr Ryan Wallman
30 Oct, 2012
Read more

The truth about social media

Dr Candice O’Sullivan
29 Oct, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 3: Be the first

Dr Candice O’Sullivan
17 Oct, 2012
Read more

Annual report design: the real cost of looking cheap

Bryce Michelmore
12 Oct, 2012
Read more

Retail therapy: what pharma brands can learn from the retail sector

Dr Ryan Wallman
11 Oct, 2012
Read more

Amcor annual report: a job done well, over and over …

04 Oct, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers

Dr Candice O’Sullivan
04 Oct, 2012
Read more

Annual reports we admire: Volkswagen’s latest model voted ‘World’s Best Report’

Dr Candice O’Sullivan
28 Sep, 2012
Read more

Thoughts on keeping the professional ethics flame burning

18 Sep, 2012
Read more

The Wellmark brand refresh: more than just a paint job

Dr Candice O’Sullivan
18 Sep, 2012
Read more

The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Dr Candice O’Sullivan
18 Sep, 2012
Read more